35th MOSCOW
INTERNATIONAL
ADVERTISING FESTIVAL

Launch of the new season - April 2025
Enter now
RED APPLE -

Red Apple is a main advertising festival of Russia, annually uniting largest advertising agencies, brands and industry celebrities from all over the globe. It is a platform for communication of different cultures, creative ideas and opinions.

The festival consists of two parts - a competition which determines the best cases of the season and a rich educational program with participation of industry experts.

35+

countries

80+

jury members

850+

submitted works

350+

Cannes Lions in jury's arsenal
Creative

Key category, where the main judging criteria is a creative implementation of the idea

Media

Category, where effective and creative use of communication channels is being evaluated

Marketing

Category focused on determining the most bright and effective marketing practices

Young Creators

Category, dedicated to provide a platform for beginners in advertising industry to show their potential 

7 HALLS

2000+ PARTICIPANTS

100+ SPEAKERS

25+ SESSIONS

30 000+ VIEWS OF THE ONLINE BROADCAST ON YOUTUBE

7 HALLS

2000+ PARTICIPANTS

100+ SPEAKERS

25+ SESSIONS

30 000+ VIEWS OF THE ONLINE BROADCAST ON YOUTUBE

Entries to be accepted from April 7, 2025 till September 3, 2025
SUBMISSION DATES:
1
April 7
May 4
Attention
2
May 5
June 8
Interest
3
June 9
July 20
Desire
4
July 21
September 3
Action
Voting periods
1
September 17
October 1
long-list
2
October 2
October 16
short-list
3
October 20
October 22
metals
4
November
Program and award ceremony
PROGRAM

Red Apple is an integral part of Advertising Week in Moscow. The festival is held jointly with the National Advertising Forum and reveals the agenda of the "Day of Content and Creativity" with the participation of international and Russian outstanding speakers. Rich program culminates with the awarding ceremony of the competition season winners.

THEY'RE TALKING ABOUT US

Tizzy Zoelfikar

Deputy COO Media Services, DMP communications, Indonesia

It was an honor and a great experience to be involved in the Red Apple Festival as an International Jury member. In terms of the submission entries that I had to judge, it was a valuable experience and a great learning opportunity to review all the submissions. I also had the chance to discover new platforms, or ones that are not widely used here but are very popular in the Russian market.

Cristian Tarzi

Executive Creative Content Director, Mercado McCann, Argentina

It was very enriching to get to know the ideas of the young talents and to be able to debate with colleagues from all over the world. Once again, we realized that creativity and design are capable of bridging distances, overcoming frontiers and proving that we are closer than we think. I had a great time!

İlker Dağlı

Executive Creative Director, Digital Panorama, Turkey

As an advertiser who believes creativity is universal, I feel that the Red Apple Festival and similar competitions will advance the industry in meaningful ways. I truly enjoyed being part of a jury that came together to identify and reward excellence.

Hatem Mohamed

Creative Director, ADPRO OMD Amman

Done, it was a great experience meeting with the other jury members and go through the cases, discussing the work and see different perspectives, thank you International Advertising Festival Red Apple for the opportunity, and all the good luck.

Ciro Ribeiro Rocha

Founder & CEO, Enredo Brand Innovation, Brazil

Red Apple wasn’t just about campaigns or projects; it was about showcasing courage—the courage to tell stories that matter, to take risks that inspire, and to push boundaries that others avoid. In a world that often feels divided, this festival proved that creativity is the thread that binds us all. It's deeply touching.

Juan Cardenas

Vice President Creative, VML, Colombia

Red Apple is undoubtedly a very interesting festival that allowed me to discover how communication is understood in Eastern Europe. I was greatly impressed by the level of audiovisual production as well as the digital craftsmanship evident in many of the ideas I had the opportunity to judge. In terms of messages, I found it particularly interesting and inspiring to see a lot of work aimed at promoting culture, education, and domestic tourism. This is something that many countries should strive to promote in a similar way.

Rizky Wisnu

Chief Creative Officer, TCP-TBWA\ Indonesia, Indonesia

Red Apple Festival provided an exceptional platform for celebrating creativity and fostering collaboration. It set a high standard for industry events, and I look forward to seeing how it evolves further in the future.

WNM.digital

This year's festival was judged by a jury from 30 countries, so it is 30 times more pleasant to be recognised by experts not only from Russia, but also from abroad. We took part in four nominations in 3 categories (Marketing, Creative, Media) and were shortlisted in all of them.

Media Direction Group

This day ended in triumph for our media group!

Once again the Red Apple jury highly rated the cases of our agencies and the expertise of our teams!

Shreyas Sathe

Managing Director and Co-founder of Hybrid INSEA, India

The organization was great, the warm welcome that I received being a foreigner, also the opening party was so cool. I found that Russian advertising is evolving in a dynamic way after fb/google left. It's great to see brands and agencies are adapting and evolving.

Yes definitely I would love to come again.

Eric Schoeffler

Chief Creative Officer Group Germany and Executive Creative Director Europe, Havas

I was very proud with what we´ve achieved as a team and I can say without any doubt that each piece of work, that we’ve awarded, was a true well deserved winner

Anish Varghese

Founder & COO, EVOQ Creative Experiences

To be honest, it is a completely different jury experience for unfamiliar Russian culture and regional nuances. Having said that, I had excellent discussions with my fellow jury members in order to choose the best creative pieces from Russia for the 32nd Red Apple International Advertising Festival. Thank you very much, Red Apple!

Hande Arslan

Founder and Executive Creative Director, Uber

The president of jury was not only me, but us. We handpicked some great social responsible campaigns about freedom of the press and human rights. Once again I realized and trusted that we need to speak up louder and clearer for social responsible campaigns.

Sasha Kunze

Creative Dierctor, Ogilvy UAE

What Red Apple is doing for Russian industry is super important and it was great to see so much engagement from the industry

Doping Creative Agency

Red Apple was our first international success, and over the years the fest has remained an absolute joy to attend and participate in. Today, we are excited to send a jury member to judge the outstanding works in the Marketing category.

Partners
All partners
CONTACTS
Valentin Smolyakov
CEO
Margarita Mulyukina
Senior producer
Svetlana Kerbs
Account director
Ksenia Elizarova
PR manager
Aleksandra Melamud
Jury manager