Pavel is the dean of the Event Management faculty at the MACS Moscow School of Communication. He leads a team of sixty people in the agency Departáment New & Wow Marketing, which are engaged in organizing business and entertainment events, conducting non-standard actions and campaigns, as well as unique interactive role-playing events. The agency’s clients include BMW Group, Volkswagen Group, Porsche, PIK, Four Seasons, adidas, Garage Museum, Rambler & Co, Philips, Bentley, Mercedes Benz, Lenovo, Samsung, Land Rover, VTB24, Vedomosti, etc