ШОРТ-ЛИСТЫ

16 Февраля 2017
ШОРТ-ЛИСТЫ

COMMUNICATION DESIGN

Title Agency Subcategory
1 The identity for the 8th International Advertising and Marketing Festival White Square in Minsk AIDAPIONEER Corporate identity
2 Artel Troika Province Studio Corporate identity
3 Heatherglade Province Studio Corporate identity
4 High-rise Russia SOLL Corporate identity
5 ADCR Awards Suprematika Corporate identity
6 Grut Suprematika Corporate identity
7 Osoboe detstvo: Unity of the Unlike DIRECT DESIGN VISUAL BRANDING Corporate identity
8 STICK'N'TREND RCG  Multipage titles
9 Krokodilius Charsky Studio Calendars
10 NMD_DEALER Friends Moscow Print design

PRINT ADVERTISING

Title Agency Subcategory
1 Underwear Cheil Kazakhstan Durable goods
2 Softener Cheil Kazakhstan Durable goods
3 Whitener Cheil Kazakhstan Durable goods

PRINT ADVERTISING (CRAFT)

Title Agency Subcategory
1 Anyway...the office isn't so bad BIG4 Print advertising (craft)

OUTDOOR ADVERTISING

Title Agency Subcategory
1 The Dying Poster Ogilvy & Mather Czech Republic Media and entertainment
2 Rain vs. Lie Voskhod Creative Agency Media and entertainment
3 NMD_LIVE Friends Moscow Durable goods
4 NMD_DEALER Friends Moscow Durable goods
5 BMW M11 Free toll FCB ADV Durable goods
6 SBERBANK STREETS GOOD Moscow Human services

DIGITAL ADVERTISING (CAMPAIGNS)

Title Agency Subcategory
1 Chekhov Is Alive Ark Connect Integrated campaigns
2 The battle of the pubs Red Pepper Integrated campaigns
3 Coffee is not a drug Hungry Boys Integrated campaigns
4 The Most Expensive Smart Bracelet In The World OutOfTheBox Social media campaigns
5 S7 Airlines & OK GO #GravitysJustAHabit Tutkov Budkov Social media campaigns
6 IKEA Emoji Instinct Social media campaigns
7 LIKEABLE DISCOUNT Mindshare Social media campaigns
8 Instahouse Leo Burnett Moscow Social media campaigns
9 Love Song Not Perfect Social media campaigns
10 NMD_LIVE Friends Moscow Social media campaigns
11 That's a Burger, Carl! Red Pepper Online PR and brand reputation campaigns
12 pUp syndrome BBDO Russia Group Online PR and brand reputation campaigns
13 NMD_LIVE Friends Moscow Digital Out-of-home
14 S7 Airlines & OK GO #GravitysJustAHabit Tutkov Budkov Online video campaign
15 MegaFon. Game of Thrones: BlackOut Re:evolution Online video campaign
16 pUp syndrome BBDO Russia Group Online video campaign
17 NMD_LIVE Friends Moscow Online video campaign
18 Million ruble delicate wash Friends Moscow Online video campaign
19 Protect your memories Friends Moscow Online video campaign
20 Add crab to ad Voskhod Creative Agency Online video campaign

DIGITAL ADVERTISING (INTERACTIVE TOOLS)

Title Agency Subcaterogy
1 Instinct Agency Website Instinct Website
2 THE IKEA BUTTON Instinct Website
3 Evertest (Yandex.8848) Yandex Website
4 #HatePiano Hungry Boys Internet video
5 S7 Airlines & OK GO #GravitysJustAHabit Tutkov Budkov Internet video
6 MegaFon. Game of Thrones: BlackOut Re:evolution Internet video
7 Million ruble delicate wash Friends Moscow Internet video
8 Do not look the other way BBDO Russia Group Internet video
9 NMD_LIVE Friends Moscow Gaming solutions
10 Little Big Show Publicis Russia Mobile and touch-pad campaigns and applications
11 Camic Mate and Mate Mobile and touch-pad campaigns and applications
12 Auktyon On the Sun Great Advertising Group Mobile and touch-pad campaigns and applications
13 Game of Thrones: The Campaign Re:evolution Branded content
14 MegaFon. Game of Thrones: BlackOut Re:evolution Branded content
15 pUp syndrome BBDO Russia Group Branded content
16 S7 Airlines & OK GO #GravitysJustAHabit Tutkov Budkov Branded content
17 Little Big Show Publicis Russia Branded content
18 Protect your memories Friends Moscow Branded content
19 Piter by Bushe Bakery Red Pepper Branded content
20 S7 Airlines & OK GO #GravitysJustAHabit Tutkov Budkov Online video partnership
21 Instahouse Leo Burnett Moscow Online video partnership
22 Add crab to ad Voskhod Creative Agency Pre-roll

MEDIA PROJECTS

Title Agency Subcategory
1 Radio cheating BBDO Russia Group Best usage of single mediachannel
2 LIKEABLE DISCOUNT Mindshare Best usage of single mediachannel
3 Add crab to ad Voskhod Creative Agency Best usage of single mediachannel
4 Houses of homeless VOZDUH advertising agency Best usage of non-standard advertising (New media)
5 Instead of Cafe Instinct Best usage of non-standard advertising (New media)
6 Coffee is not a drug Hungry Boys Best usage of non-standard advertising (New media)
7 NMD_DEALER Friends Moscow Best usage of non-standard advertising (New media)
8 SBERBANK STREETS GOOD Moscow Best usage of non-standard advertising (New media)
9 4G Radio Voskhod Creative Agency Best usage of non-standard advertising (New media)
10 Rain vs. Lie Voskhod Creative Agency Best usage of the mixed media

INDOOR - NO SHORTLISTS

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