RED APPLE: ШОРТ-ЛИСТЫ
INNOVATIVE ADVERTISING, PROMO CAMPAIGNS, ADVERTISING CAMPAIGNS, CREATIVE EFFECTIVENESS, RADIO ADVERTISING, SOCIAL ADVERTISING, TV AND CINEMA ADVERTISING (CRAFT), TV AND CINEMA ADVERTISING:
| INNOVATIVE ADVERTISING | |||||
| № | Title | Agency | Cuntry | Subcategory | |
| 1 | Imagination Machine | Wieden+Kennedy Amsterdam | The Netherlands | Best innovative solution in advertising and marketing | |
| 2 | Listen to me | Voskhod | Russia | Best innovative solution in advertising and marketing | |
| 3 | Mortal Timeline | BBDO Russia Group | Russia | Best innovative solution in advertising and marketing | |
| 4 | Safety Truck | Leo Burnett Argentina | Argentina | Best innovative solution in advertising and marketing | |
| 5 | The Banner That Makes You Like Banners | BBDO Russia Group | Russia | Best innovative solution in advertising and marketing | |
| PROMO CAMPAIGNS | |||||
| № | Title | Agency | Country | Subcategory | |
| 1 | #MyFamilyCan | Leo Burnett Melbourne | Australia | Best sales promotion campaign | |
| 2 | Love Cinema | Instinct | Russia | Best event marketing campaign (including sponsorship) | |
| 3 | Keep The Flame Alive | Leo Burnett Beirut | Lebanon | Best integrated campaign | |
| 4 | Listen to me | Voskhod | Russia | Best integrated campaign | |
| 5 | Wake Up Love | Instinct | Russia | Best integrated campaign | |
| 6 | #LikeAGirl | Leo Burnett Chicago, London, Toronto | USA, Great Britain, Canada | Best digital marketing campaign | |
| 7 | MOSCOW REAL GIRLS - INSTAPOSTERS | Instinct | Russia | Best digital marketing campaign | |
| 8 | The Test Drive Billboard | The Campaign Palace Manila | Philippines | Best direct marketing campaign/CRM | |
| 9 | Kvartirovedenie | Instinct | Russia | Best direct marketing campaign/CRM | |
| ADVERTISING CAMPAIGNS | |||||
| № | Title | Agency | Country | Subcategory | |
| 1 | #LikeAGirl | Leo Burnett Chicago, London, Toronto | USA, Great Britain, Canada | FMCG | |
| 2 | Keep The Flame Alive | Leo Burnett Beirut | Lebanon | FMCG | |
| 3 | MOSCOW REAL GIRLS - INSTAPOSTERS | Instinct | Russia | Durable goods | |
| 4 | Wake Up Love | Instinct | Russia | Durable goods | |
| 5 | Alive memory | Friends Moscow | Russia | Media and entertainment | |
| 6 | Listen to me | Voskhod | Russia | Media and entertainment | |
| 7 | Vodafone "Between Us" | Y&R Team Red Istanbul | Turkey | Human services | |
| CREATIVE EFFECTIVENESS | |||||
| № | Title | Agency | Country | Subcategory | |
| 1 | Create What You Want | Instinct | Russia | Creative effectiveness | |
| RADIO ADVERTISING | |||||
| № | Title | Agency | Country | Subcategory | |
| 1 | Pillow Talk - Cream | IMPACT BBDO | UAE | Radio advertising | |
| 2 | Pillow Talk - Michelle | IMPACT BBDO | UAE | Radio advertising | |
| 3 | Pillow Talk - Tuesday | IMPACT BBDO | UAE | Radio advertising | |
| SOCIAL ADVERTISING | |||||
| № | Title | Agency | Country | Subcategory | |
| 1 | The Eyes of A Child | Leo Burnett France | France | TV and cinema advertising | |
| 2 | To help all | Friends Moscow | Russia | TV and cinema advertising | |
| 3 | War | Green Penguin Media | Kazakhstan | TV and cinema advertising | |
| 4 | Suffocation | Leo Burnett London | England | Outdoor/print advertising | |
| 5 | 8Mamarch | BBDO Russia Group | Russia | Advertising campaigns | |
| 6 | Friend for friend | e:mg | Russia | Advertising campaigns | |
| 7 | Give Mom Back Her Name | IMPACT BBDO | UAE | Advertising campaigns | |
| 8 | Keep the Story Alive | BBDO Guerrero | Philippines | Non-standard advertising (New media) | |
| 9 | More than a sign | Y&R Moscow | Russia | Non-standard advertising (New media) | |
| 10 | Mortal Timeline | BBDO Russia Group | Russia | Non-standard advertising (New media) | |
| 11 | The 2 Euro T-Shirt - A Social Experiment | BBDO Group Germany GmbH | Germany | Non-standard advertising (New media) | |
| 12 | Lebanon4sale | Leo Burnett Beirut | Lebanon | City advertising | |
| TV AND CINEMA ADVERTISING (CRAFT) | |||||
| № | Title | Agency | Country | Subcategory | |
| 1 | Too Distressing | Leo Burnett Dubai | UAE | Best direction | |
| 2 | Too Informative | Leo Burnett Dubai | UAE | Best direction | |
| 3 | Too Insulting | Leo Burnett Dubai | UAE | Best direction | |
| 4 | Olia, wake up! | Reflex Production | Russia | Best direction | |
| 5 | Made of Black | Abbott Mead Vickers BBDO | England | Best music | |
| 6 | 37 days | Leo Burnett France | France | Best visual effects and animation | |
| TV AND CINEMA ADVERTISING | |||||
| № | Title | Agency | Country | Subcategory | Award |
| 1 | #LikeAGirl | Leo Burnett Chicago, London, Toronto | USA, Great Britain, Canada | FMCG | |
| 2 | BIRDHOUSES | Saatchi&Saatchi | Russia | FMCG | |
| 3 | Made of Black | Abbott Mead Vickers BBDO | England | FMCG | |
| 4 | Popov, The Clown | Leo Burnett Frankfurt | Germany | FMCG | |
| 5 | Dream Run | Leo Burnett Melbourne | Australia | Durable goods | |
| 6 | Olya! Wake up! | Instinct | Russia | Durable goods | |
| 7 | Imagine | Wieden+Kennedy Amsterdam | The Netherlands | Human services | |
| 8 | Sainsbury’s 1914 | Abbott Mead Vickers BBDO | England | B2b | |
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