Тизер к премьере: Red Apple делится шорт-листами сезона 2022

Направление CREATIVE

Креатив сейчас больше, чем когда-либо, делает нас сплочёнными через хорошее или плохое. Это то, что заставляет нас выживать и процветать.

Soleil Badenhop
Associate Creative Director, GIGIL, Philippines (Red Apple CREATIVE)

ADVERTISING EXCELLENCE

Advertising Excellence / non-profit

SETTERS / Zebra Hero — An Article That Doesn’t Exist / Бренд: The Committee against Torture

AUDIO

Excellence in Audio / Best Original Song

Cheil Russia — Followers Production / Бренд: Samsung

Audio Medium, Streaming / Downloadable Content

Yandex Creative Studio «7.47» — Tours to Cultures / Бренд: Yandex Travel

FILM

TV / Cinema Advertising Craft / Best Direction

REDKEDS — Nike & Motorika. Sports without exception / Бренд: Nike
Yandex Creative Studio «7.47» — Mountain Skiing / Бренд: Yandex Search

TV / Cinema Advertising Craft / Best Music

Zebra Hero — There Is No Torture In Russia / Бренд: The Committee against Torture
Yandex Creative Studio «7.47» — Tours to Cultures / Бренд: Yandex Travel

TV / Cinema Advertising Craft / Best Visual Effects and Animation

Zebra Hero — There Is No Torture In Russia / Бренд: The Committee against Torture
Yandex Creative Studio «7.47» — Mountain Skiing / Бренд: Yandex Search

TV / Cinema Advertising: Sectors / Other FMCG

SOCIALIST — POMADELLA / Бренд: Vivienne Sabó

TV / Cinema Advertising: Sectors / Retail & Consumer Services

Yandex creative studio «7.47» — Search does not sell / Бренд: Yandex Search

TV / Cinema Advertising: Sectors / Non-profit film

Zebra Hero — There Is No Torture In Russia / Бренд: The Committee against Torture

DESIGN

Communication Design / Corporate Identity

Oxygen — Brand development for the city of Derbent / Бренд: Municipal division «Urban district “the City of Derbent”»
Dotorg branding & digital — Branding of small hotels franchise Smorodina / Бренд: IFK Hotel Management
Plenum — MOEX (Moscow Exchange) rebranding / Бренд: MOEX

Communication Design / Promotional Item Design

TDI GROUP — Facts to Taste / Бренд: Charity organization «EST DELO»

Label and Packaging / Drinks

Depot branding agency — SPAR Juices / Бренд: SPAR
Depot branding agency — Baikal / Бренд: Baikal, Chernogolovka group of companies
Suprematika — f (t) / Бренд: f (t)
Serviceplan Russia — Engraved legend. BROOM / Бренд: Alcohol Siberian Group / Broom

Label and Packaging / Food Products

Depot branding agency — Ryoshi / Бренд: BARS LLC
Suprematika — Vika&Nika / Бренд: Агрокультура Груп

Label and Packaging / Other FMCG & Consumer Durables

Suprematika — Hello, Kiki / Бренд: Hello, Kiki

Label and Packaging / Packaging Non-profit

TDI GROUP — Facts to Taste / Бренд: Charity organization «EST DELO»

SOCIAL & INFLUENCER

Social & Influencer: Sectors / Consumer Durables

Cheil Russia — Samsung Neo QLED 8K. The Craziest Test Drive / Бренд: Samsung Neo QLED 8K

Influencer and Content Marketing / Reach & Impact

Cheil Russia — Followers Production / Бренд: Samsung

Influencer and Content Marketing / Partnerships

Cheil Russia — Samsung Neo QLED 8K. The Craziest Test Drive / Бренд: Samsung Neo QLED 8

Influencer and Content Marketing / Co-creation & User Generated Content

Cheil Russia — Followers Production / Бренд: Samsung

Influencer and Content Marketing / Local / Single-market Campaign

Grape — Language Buff / Бренд: English at Skillbox (ex-KESPA)
Cheil Russia — Followers Production / Бренд: Samsung

INTERACTIVE

Interactive: Instruments / Online Video & Viral Films

Cheil Russia — Samsung Neo QLED 8K. The Craziest Test Drive / Бренд: Samsung Neo QLED 8K

Interactive: Instruments / Native Advertising

Grape — Language Buff / Бренд: English at Skillbox (ex-KESPA)

Interactive: Instruments / Non-standard Advertising for non-profit

SETTERS / Zebra Hero — An Article That Doesn’t Exist / Бренд: The Committee against Torture

Interactive: Technology / Creative Use of Technology

Agenda Media Group — PMJason / Бренд: Supported by the Internet Development Institute
Grape; Rodnya Creative Studio — The Loudest Sale of the Year / Бренд: AliExpress

Interactive: Craft / Best UX & Functionality

CreativePeople — MyTretyakov / Бренд: Tretyakov Gallery

Interactive: Craft / Best Music & Sound Design

Yandex Creative Studio «7.47» — Tours to Cultures / Бренд: Yandex Travel

CREATIVE USE OF MEDIA

Single Media

Grape — Language Buff / Бренд: English at Skillbox (ex-KESPA)

BRANDED CONTENT

Digital Branded Content

SOCIALIST — POMADELLA / Бренд: Vivienne Sabó
Cheil Russia — Samsung Neo QLED 8K. The Craziest Test Drive / Бренд: Samsung Neo QLED 8K

Branded Content for Non-profit Organisations

Zebra Hero — There Is No Torture In Russia / Бренд: The Committee against Torture

YOUNG CREATORS

TV / Cinema Advertising

Mates (students Mads courses) — Plantstation / Бренд: IKEA

Interactive

evrodvushka — The Veggietales / Бренд: Whole Foods Market

Направление MARKETING

Прелесть креатива в том, что он может быть во всём и везде. В логистике, в управлении персоналом, даже в электронной таблице Excel возможно проявление креатива. А в мире, где вся информация легкодоступна, креативность, как никогда раньше, становится инструментом, который продвигает бизнес и создаёт ценность для компаний.

Alessandro Zanetti
Co-managing Partner, Ça Va Art, Brazil (Red Apple MARKETING

ACTIVATION

Best Sales Promotion Campaign

emg — Dirol don’t drop / Бренд: Dirol
emg — How Play-Doh and Alenka made real candies / Бренд: Play-Doh

Best Event Marketing Campaign (Including Sponsorship)

DPG Russia — Yandex Go: St. Petersburg is expecting you / Бренд: Yandex Go
Radugadesign — Into the Arctic / Бренд: Gazprom Neft
Grape; Rodnya Creative Studio — The Loudest Sale of the Year / Бренд: AliExpress

Best Integrated Campaign

emg — Dirol don’t drop / Бренд: Dirol
Yandex Creative Studio «7.47» — Tours to Cultures / Бренд: Yandex Travel

Best Non-profit Campaign

TDI GROUP — Facts to Taste / Бренд: Charity organization «EST DELO»
Friday! TV Channel — Al-kapotnya / Бренд: Friday! TV Channel
SETTERS / Zebra Hero — An Article That Doesn’t Exist / Бренд: The Committee against Torture

CAMPAIGNS: SECTORS

Food & Drink

emg — Dirol don’t drop / Бренд: Dirol

Corporate Social Responsibility (CSR) / Corporate Image

Radugadesign — Into the Arctic / Бренд: Gazprom Neft

MARKETING DISCIPLINES

Best Use of Innovative Technologies

SOCIALIST — HAUTE COUTURE / Бренд: Vivienne Sabó

Best Use of Ambient

DPG Russia — Yandex Go: St. Petersburg is expecting you / Бренд: Yandex Go

Best use of Public Relations

Panda Digital — TikTokari / Бренд: TECHNONICOL Corporation

Best Use of Branding and Design

Adventum — INARCTICA: TASTE ARCTIC /Бренд: INARCTICA SZ, LLC
emg — Dirol don’t drop / Бренд: Dirol
AIDA Pioneer — Cactus / Бренд: Mastercard/MTBank

Influencers

SOCIALIST — POMADELLA / Бренд: Vivienne Sabó
AIDA Pioneer — Garage Hardcore / Бренд: Carlsberg Group/S&R’s Garage
Cheil Russia — Followers Production / Бренд: Samsung

Best Use of Event

Radugadesign — Into the Arctic / Бренд: Gazprom Neft

Best Use of Digital Tools Including Mobile

CreativePeople — Non Hunger Games / Бренд: Delivery Club
SOCIALIST — HAUTE COUTURE / Бренд: Vivienne Sabó
SberMarketing — #SberDances / Бренд: SBER

Best use of Sales Promo

emg — How Play-Doh and Alenka made real candies / Бренд: Play-Doh

CREATIVE EFFECTIVENESS

AIDA Pioneer — Garage Hardcore / Бренд: Carlsberg Group/S&R’s Garage
AIDA Pioneer — J.Hardy / Бренд: Bobrujsk brewery
MOMO group — Model range of apartments for Meridian Group / Бренд: Meridian Group

DIGITAL CAMPAIGNS

Online Guerrilla & Innovation

Grape — The Last Slide / Бренд: Skillbox
AIDA Pioneer — J.Hardy / Бренд: Bobrujsk brewery

Experience Marketing

Grape; Rodnya Creative Studio — The Loudest Sale of the Year / Бренд: AliExpress

Направление MEDIA

Креатив не ограничивается только вашими коммуникациями и знаниями. Вы можете найти разные способы применить творческий подход к вашей кампании и извлечь из неё как можно больше пользы.

Ahmed Mujtaba,
Account Lead, Starcom, Pakistan (Red Apple MEDIA)

SECTORS

Consumer Durables

FUSE Media Direction Group; Gazprom-media — Smart technologies for every home / Бренд: Xiaomi

Healthcare

OMD Media Direction; FUSE Media Direction Group — You’re a TOP model / Бренд: STADA

Retail & Consumer Services

Proximity Media; FUSE Media Direction Group — Graduation / Бренд: Lamoda

Media / Entertainment

OMD Media Direction; FUSE Media Direction Group — Troubled teens Бренд: National Media Group; More.tv

B2B

OMD Media Direction; FUSE Media Direction Group; EVEREST — Buy it now / Бренд: Bank Otkrytie

CHANNELS

Use of Audio Platforms

Yandex Creative Studio «7.47» — Tours to Cultures / Бренд: Yandex Travel

Use of Print / Outdoor

19agency84 — Must-see jobs / Бренд: Magnit

Use of Ambient Media

LOGA BIGA — Change Here and on the Road / Бренд: KIA

Use of Digital

Media Wise — Mystery of the Red Vineyards / Бренд: LG Electronics

Use of Social Platforms

Grape — Language Buff / Бренд: English at Skillbox (ex-KESPA)
SberMarketing — #SberDances / Бренд: SBER

Use of Mixed Media

OMD Media Direction; FUSE Media Direction Group — You’re a TOP model / Бренд: STADA
Yandex Creative Studio «7.47» — Tours to Cultures / Бренд: Yandex Travel

Use of Media Innovation

Grape — The Last Slide / Бренд: Skillbox

Direct to Consumer Marketing Campaign

Grape — The Last Slide / Бренд: Skillbox

CONTENT

Best Branded Content

OMD Media Direction; FUSE Media Direction Group; EVEREST — Buy it now / Бренд: Bank Otkrytie
Proximity Media; FUSE Media Direction Group — Graduation / Бренд: Lamoda
FUSE Media Direction Group; Gazprom-media — Smart technologies for every home / Бренд: Xiaomi
SberMarketing — How Sber held the first conference for pupils in virtuality / Бренд: SBER
OMD Media Direction; FUSE Media Direction Group — Troubled teens / Бренд: National Media Group; More.tv
Yandex Creative Studio «7.47» — Tours to Cultures / Бренд: Yandex Travel

Best Distribution and Amplification of Content

OMD Media Direction; FUSE Media Direction Group; EVEREST — Buy it now / Бренд: Bank Otkrytie
Proximity Media; FUSE Media Direction Group — Graduation / Бренд: Lamoda
FUSE Media Direction Group; Gazprom-media — Smart technologies for every home / Бренд: Xiaomi
OMD Media Direction; FUSE Media Direction Group — Troubled teens / Бренд: National Media Group; More.tv

Best Influencer Campaign

Cheil Russia — Followers Production / Бренд: Samsung

EXCELLENCE IN MEDIA

Excellence in Media Insights & Strategy

OMD Media Direction; FUSE Media Direction Group; EVEREST — Buy it now / Бренд: Bank Otkrytie
FUSE Media Direction Group; Gazprom-media — Smart technologies for every home / Бренд: Xiaomi
SberMarketing — That’s the way care transfers. Transfers to CIS countries / Бренд: SBER

Use of Integrated Media

SberMarketing — That’s the way care transfers. Transfers to CIS countries / Бренд: SBER

Use of Media in Limited Budget

SETTERS / Zebra Hero — An Article That Doesn’t Exist / Бренд: The Committee against Torture
Blacklight — «Naughty»: a special project about the importance of positive parental beliefs / Бренд: Agency, Alter, sloooshai

Impact Award

OMD Media Direction; FUSE Media Direction Group; EVEREST — Buy it now / Бренд: Bank Otkrytie
OMD Media Direction; FUSE Media Direction Group — Troubled teens / Бренд: National Media Group; More.tv

Итоги 32-го фестиваля будут опубликованы 16 февраля на официальном сайте проекта, в блоге на ADPASS, на ресурсах РБК и других информационных партнёров.

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