Списки победителей и призеров 2021!

25 Ноября 2021
Списки победителей и призеров 2021!

CREATIVE

GOLD

  • Золотые тигры России

ZHEK-art, Interactive, Interactive: Craft, Best Digital Design & Illustration

  • Friends Moscow

Levi's    OnTheInside, Social & Influencer, Social & Influencer: Sectors, Corporate Social Responsibility (CSR) / Corporate Image

  • Havas Creative Group Russia

Novartis, Diagnostics in Fashion, Interactive, Interactive: Instruments, Native Advertising

  • Instinct

IKEA Russia, IKEA, Food Waste Apocalypsis, Film, TV/CINEMA ADVERTISING: SECTORS, Consumer Durables

  • Mosaic

MTS, MTS Live XR, Creative Use of Media, New Media    

  • Mozga Studio

Enjoyable Ageing Charity Foundation, Disappearing Stories, Creative Use of Media, Single Media    

Enjoyable Ageing Charity Foundation, Disappearing Stories, Film, TV/Cinema Advertising Craft, Best Direction

Enjoyable Ageing Charity Foundation, Disappearing Stories, Interactive , Interactive: Instruments, Online Video & Viral Films

  • Voskhod

Ural Opera Ballet, Beer Ballet, Creative Use of Media, New Media     

Russian LGBT+ Network, We Will Become Better, Branded Content    , Branded Content for Non-profit Organisations      

Russian LGBT+ Network, We Will Become Better, Film, TV/Cinema Advertising Craft, Best Direction 

Russian LGBT+ Network, We Will Become Better, Film, TV/CINEMA ADVERTISING: SECTORS, Non-profit film 

  • Yandex Creative Studio "7.47"

Yandex, Self-Isolation Index, Interactive, Interactive: Technology, Creative Use of Data & AI

Yandex, Sounds Easy, Interactive, Interactive: Instruments, Game & Apps

SILVER

  • Articul

PSO Liza Alert, Hope to Wear, Interactive, Interactive: Instruments, Non-standard Advertising for non-profit

  • Friends Moscow

Levi's, OnTheInside, Social & Influencer, Influencer and Content Marketing Partnerships

  • Instinct

IKEA Russia, IKEA, Food Waste Apocalypsis, Film, TV/Cinema, Advertising Craft, Best Direction

  • Havas Creative Group Russia

Novartis, Diagnostics in Fashion, Creative Use of Media, Single Media     

  • Leo Burnett Moscow

Sber, George from 1973, Advertising Excellence, Advertising Excellence/ commercial

McDonald's, Truly Unskippable Preroll, Interactive, Interactive: Instruments, Online Video & Viral Films

DomClick Sber, Memories, Film, TV / Cinema Advertising Craft, Best Direction

  • Mozga Studio

Enjoyable Ageing Charity Foundation, Disappearing Stories, Advertising Excellence, Advertising Excellence/ non-profit    

Enjoyable Ageing Charity Foundation, Disappearing Stories, Branded Content, Branded Content for Non-profit Organisations    

Enjoyable Ageing Charity Foundation, Disappearing Stories, Film, TV / CINEMA ADVERTISING: SECTORS, Non-profit film

Enjoyable Ageing Charity Foundation, Disappearing Stories, Social & Influencer, Social & Influencer: Sectors, SMM Non-profit

Enjoyable Ageing Charity Foundation, Disappearing Stories, Social & Influencer, Influencer and Content Marketing, Social Video

  • Optimist Estonia

Estonian Sexual Health Association, 14 is not OK, Social & Influencer, Influencer and Content Marketing, Local / Single-market Campaign

  • Pocket Rocket Agency

Itrex, Itrex. Hungry for challenges, Design, Communication Design, Corporate Identity

  • Red Pepper

Помощь и Перекрёсток, Come to help: Pomoshch and Perekrestok, Social & Influencer, Influencer and Content Marketing    

  • serviceplan

Miele CIS, Miele Laundry Records, Audio, Excellence in Audio, Best Audio Branding

Miele CIS, Shot on a Miele Oven, Design, Print Advertising Craft, Print Advertising Craft

Miele CIS, Miele Laundry Records, Social & Influencer, Social & Influencer: Sectors, Consumer Durables

  • SOCIALIST

Vivienne Sabó, Vivienne Sabó is changing views, Branded Content, Digital Branded Content    

Vivienne Sabó, Vivienne Sabó is changing views, Interactive, Interactive: Instruments, Online Video & Viral Films Partnerships

  • Voskhod

Uralskaya farming company, Seven Brothers, Design , Label and Packaging, Food Products

Russian LGBT+ Network, We Will Become Better, Film, TV / Cinema Advertising Craft, Best Script

Russian LGBT+ Network, We Will Become Better, Film, TV / Cinema Advertising Craft, Best Music 

  • Wavemaker

Beiersdorf AG / NIVEA MEN, ULTRA SKILL donations, Creative Use of Media, New Media    

  • Yandex Creative Studio "7.47"

Yandex, Sounds Easy, Interactive, Interactive: Instruments, Mobile

Yandex, Sounds Easy, Interactive, Interactive: Instruments, Mobile

Yandex, Sounds Easy, Interactive, Interactive: Technology, Creative Use of Technology

  • Zebra Hero

KION, Stories that surprise, Interactive, Interactive: Instruments, Online video

BEST IN INSTAGRAM

GOLD

  • Mozga Studio

Enjoyable Ageing Charity Foundation, Disappearing Stories

SILVER

  • Red Pepper

Помощь и Перекрёсток, Come to help: Pomoshch and Perekrestok

SHORT-LIST

  • Nectarin

Burger King Russia, Nothingwhopper

BRONZE

  • Adventum

Konstantin Khabensky, Charitable Foundation #Staywithme, Social & Influencer, Social & Influencer: Sectors, SMM Non-profit

  • Amoth Studio

St. Nicolaus, The Treasure of Zbojniks, Design , Label and Packaging, Drinks

  • BBDO Moscow

PJSC MTS, From lawyers with law, Audio, Audio Medium, Radio

  • Depot branding agency

Dubrovkamoloko LCC, Maslom Vverkh, Design, Label and Packaging, Food Products

  • emg

Charitable organization Vblagodarnost, Dolphin — Eternal stream,    Film, TV / CINEMA ADVERTISING: SECTORS, Non-profit film

  • Havas Creative Group Russia

Novartis, Diagnostics in Fashion, Advertising Excellence, Advertising Excellence/ non-profit

  • Leo Burnett Moscow

Sber, George from 1973, Film, TV / CINEMA ADVERTISING: SECTORS, Retail & Consumer Services

DomClick Sber, Memories    Creative, Film, TV / Cinema Advertising Craft, Best Music

  • Marvelous

Avon, I don't buy it, Social & Influencer, Influencer and Content Marketing, Partnerships

  • Mosaic

MTS, MTS 27 anniversary, Interactive, Interactive: Craft, Best Animation & Motion Graphics

  • Mozga Studio

Enjoyable Ageing Charity Foundation, Disappearing Stories, Interactive  Interactive: Instruments, Non-standard Advertising for non-profit

  • Optimist Estonia

Estonian Sexual Health Association, 14 is not OK, Social & Influencer, Social & Influencer: Sectors, Healthcare

  • Pocket Rocket Agency

WANNA, WANNA. Fashion ARketing, Design, Communication Design, Corporate Identity

  • Picturer

Gazprom Neft, The world's first press release as an NFT, Interactive , Interactive: Technology, Creative Use of Technology

  • Red Pepper

Помощь и Перекрёсток, Come to help: Pomoshch and Perekrestok, Social & Influencer, Influencer and Content Marketing, Reach & Impact

  • RT Creative Lab

RT, The Endless Letter: Web Experience, Design, Communication Design, Data Visualisation

RT, The Endless Letter: Web Experience, Interactive, Interactive: Craft, Best Digital Design & Illustration

RT, #VictoryPages: Social Media History, Social & Influencer, Social & Influencer: Sectors, Media & Entertainment

  • Suprematika

Bushe    Liberte, Design, Label and Packaging, Drinks

  • Voskhod

Tochka Bank, Do What Only You Can Do, Film, TV / Cinema Advertising Craft, Best Direction 

  • Yandex Creative Studio "7.47"

Yandex, Poetry All Around, Interactive, Interactive: Technology, Creative Use of Technology

Yandex, Poetry All Around, Interactive, Interactive: Technology, Creative Use of Data & AI

Yandex, Poetry All Around, Interactive, Interactive: Technology, New Realities

Yandex, Sounds Easy, Interactive, Interactive: Technology, Creative Use of Data & AI

  • Zebra Hero

KION, Stories that surprise, Film, TV / CINEMA ADVERTISING: SECTORS, Media / Entertainment

SHORT-LIST

  • DDB Russia

Kaspersky, «Cyber Spa», Interactive, Interactive: Instruments, Websites

  • GREAT

"Utkonos" online, ANDTHISANDTHATNOS, Film, TV/CINEMA ADVERTISING: SECTORS, Retail & Consumer Services

  • Instinct

IKEA Russia, IKEA, Food Waste Apocalypsis, Film, TV / CINEMA ADVERTISING: SECTORS, Corporate Social Responsibility (CSR) 

  • Leo Burnett Moscow

DomClick Sber, Memories, Film, TV / CINEMA ADVERTISING: SECTORS, Retail & Consumer Services

  • LINII

Wordshop, Wordshop rebranding, Design, Communication Design, Corporate Identity

  • RT Creative Lab

RT, #VictoryPages: Social Media History, Branded Content, Digital Branded Content
RT, #VictoryPages: Social Media History, Creative Use of Media, Mixed Media
RT, The Endless Letter: Web Experience, Interactive, Interactive: Craft Best UX & Functionality

  • SOCIALIST

Vivienne Sabó, Vivienne Sabó is changing views, Social & Influencer, Influencer and Content Marketing, Social Video 

  • The Clients

Unlimint, Unlimint (CARDPAY REBRANDING), Design    Communication Design, Corporate identity

  • VMLY&R Commerce

Tele2    ScateCam, Interactive, Interactive: Technology     New Realities

Tele2    ScateCam, Outdoor & Indoor, Outdoor: Sectors, Leisure

  • Yandex Creative Studio "7.47"

Yandex, Poetry All Around, Interactive, Interactive: Instruments, Mobile

MARKETING

GOLD

  • emg

Charitable organization Vblagodarnost, Dolphin — Eternal stream, DIGITAL CAMPAIGNS, Digital Campaigns

Charitable organization Vblagodarnost, Dolphin — Eternal stream, Activation, Best Non-profit Campaign

  • Leo Burnett Moscow

Sber, George from 1973, CAMPAIGNS: SECTORS, Retail & Consumer Services 

Sber, George from 1973, CREATIVE EFFECTIVENESS, Creative Effectiveness

Sber, George from 1973, Marketing Discipline, Best Use of Innovative Technologies

Sber, George from 1973, Marketing Discipline, Influencers

  • Optimist Estonia

Estonian Sexual Health Association, 14 is not OK, CAMPAIGNS: SECTORS, Non-profit

Estonian Sexual Health Association, 14 is not OK, CREATIVE EFFECTIVENESS, Creative Effectiveness

SILVER

  • Ruport

G8 Аwards, Someone is trying to transfer $ 10 off from your account!, Marketing Discipline    , Best Use of Direct Tools

  • SOCIALIST

Vivienne Sabó, Vivienne Sabó is changing views, CREATIVE EFFECTIVENESS, Creative Effectiveness

  • TUTKOVBUDKOV

S7 Airlines, FlyHome, DIGITAL CAMPAIGNS, Digital Campaigns

  • VK

Kimberly Clark / Kotex, SOS Button, Marketing Discipline, BEST USE OF DIGITAL TOOLS

  • Wavemaker

Beiersdorf AG / NIVEA MEN, ULTRA SKILL donations, DIGITAL CAMPAIGNS, Experience Marketing

BRONZE

  • DPG Russia

Dodo Pizza, 10th anniversary of Dodo Pizza, Activation, Best Sales Promotion Campaign

  • GREAT

Heineken, Beer can shout for your team: how "Stepan Razin" helped fans be with the team, Marketing Discipline, Best Use of Branding and Design

  • Kolyshev C&D

SOS Children's Villages, Talking objects, CAMPAIGNS: SECTORS, Non-profit

  • Leo Burnett Moscow

Sber, George from 1973, Marketing Discipline Best Use of Public Relations

  • Ruport

G8 Аwards, Someone is trying to transfer $ 10 off from your account!, Activation, Best Direct Marketing Campaign / CRM 

  • TUTKOVBUDKOV

S7 Airlines, FlyHome, CAMPAIGNS: SECTORS, Travel

  • Wavemaker

Beiersdorf AG / NIVEA MEN, ULTRA SKILL donations    Marketing, DIGITAL CAMPAIGNS, Online Guerrilla & Innovation

SHORT-LIST

  • КБ-12

Adrenaline Rush, «Yes, I need it all!», DIGITAL CAMPAIGNS, Digital Strategy

  • BALAGAN

SberSpasibo, DROP is a limited collection of interior design items for bonuses from Russian designers for SberSpasibo., CREATIVE EFFECTIVENESS, Creative Effectiveness

  • Instinct

IKEA Russia    IKEA, Food Waste Apocalypsis, CAMPAIGNS: SECTORS    Consumer Durables

Kolyshev C&D, SOS Children's Villages, Talking objects, Marketing Discipline, Best Use of Event

  • SEVEN

Pepsico / Agusha, Agusha. Tales for a walk, Marketing Discipline, Best Use of Sales Promo

  • Wavemaker

Beiersdorf AG / NIVEA MEN, ULTRA SKILL donations, Marketing Discipline, Best Use of Digital Tools Including Mobile

MEDIA

GRAND-PRIX

  • OMD Media Direction

Media Direction Digital, HASBRO, Double Transformation

GOLD

  • Goose Gaming

Unilever / AXE, AXE Collision Games, Channels, Use of Social Platforms

Unilever / AXE, AXE Collision Games, Channels, Use of Media Innovation

  • OMD Media Direction

Media Direction Digital, HASBRO, Double Transformation, Channels, Use of Digital

FUSE Media Direction Group, Otkrytie; National Media Group; EVEREST    #not_insignificant, Sectors, Corporate Social Responsibility (CSR)

Media Direction Digital, HASBRO, Double Transformation, Sectors , Consumer Durables

Mindshare, Volvo, 30000 test-drives like never before, Sectors, Automotive

  • Re:evolution

Vblagodarnost, Dolphin - Eternal stream    Media    Channels, Use of Digital

  • SOCIALIST

Vivienne Sabó, Vivienne Sabó is changing views, Media Content, Best Branded Content

SILVER

  • Leo Burnett Moscow

Sber, George from 1973, Content  Best Influencer Campaign 

  • mediacom

Multon, McCann / Dobry, Growing Kindness, EXCELLENCE IN MEDIA, Impact Award

  • Mindshare; КБ-12

Kimberly Clark, Huggies; Skillbox    "First hugs" - online school for parents, Sectors, Collaboration

  • OMD Media Direction

FUSE Media Direction Group, Otkrytie; National Media Group; EVEREST    #not_insignificant, Channels, Use of Screens

Mindshare, Volvo, 30000 test-drives like never before, EXCELLENCE IN MEDIA, Excellence in Media Insights & Strategy

Mindshare, Volvo, 30000 test-drives like never before, Channels, Use of Digital

Mindshare, Volvo, 30000 test-drives like never before, Channels Use of O2O

  • Wavemaker

Beiersdorf AG / NIVEA MEN, ULTRA SKILL donations, Channels, Use of Media Innovation

BRONZE

  • Havas Media

HYUNDAI, Automatic Katya, Excellence in Media, Use of Integrated Media

  • Leo Burnett Moscow

Sber, George from 1973, EXCELLENCE IN MEDIA Use of Integrated Media

  • OMD Media Direction

FUSE Media Direction Group, Otkrytie; National Media Group; EVEREST    #not_insignificant, EXCELLENCE IN MEDIA, Impact Award

  • RT Creative Lab

RT, #VictoryPages: Social Media History, Content, Best Branded Content

RT, #VictoryPages: Social Media History, Channels, Use of Social Platforms

  • Rabbit & Carrot

Ferrero / Tic Tac, RefreshMusicTicTac, Channels, Use of Audio Platforms

  • Yandex Magic Camp

Yandex Go, Content Warning: No Seatbelts, Channels, Use of Screens

Yandex Go, Content Warning: No Seatbelts, Sectors, Automotive

  • Atomstroykompleks

ЧÖ ural public art fest, Channels, Use of Ambient Media

SHORT-LIST

  • Havas Media

PYATEROCHKA, “SAFETY ZONES” PYATEROCHKA    , EXCELLENCE IN MEDIA, Impact Award

  • Mindshare & Innovative Solutions VK

Kimberly Clark, Kotex, Kotex sisterhood, EXCELLENCE IN MEDIA, Long-term Success

  • Mindshare; КБ-12

Kimberly Clark, Huggies; Skillbox    "First hugs" - online school for parents,m Content, Best Branded Content

  • OMD Media Direction

Media Direction Digital, HASBRO    Double Transformation, Channels    Use of AdTechnology/MarkTechnology

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