Шорт-листы 2021: Red Apple объявляет претендентов на награды!

На минувшей неделе завершилось конкурсное судейство фестиваля. Члены жюри оценивали работы участников по трем основным направлениям: Creative, Media и Marketing. В этом сезоне на каждое направление конкурса было выделено по две судейских группы. В международный состав жюри вошли более 80 экспертов мировой индустрии: жюри Red Apple 2021 стало самым масштабным за всю историю фестиваля. 

Также в программу конкурса уже по традиции была включена специальная номинация Best in Instagram. Для этого направления был сформирован отдельный блок жюри, в состав которого вошли официальные представители Facebook и Instagram. Голосование в блоке Best in Instagram состоится на этой неделе. 

Результаты Московского международного фестиваля рекламы Red Apple 2021 будут объявлены 3 ноября на вечеринке с награждением. Также Red Apple ждет гостей на фестивальной программе в Москве на площадке Старт Хаб.

Следующие участники и кейсы стали номинантами на призовые места и Гран-При направлений:

CREATIVE

Advertising Excellence

• Havas Creative Group Russia, Novartis, Diagnostics in Fashion (Advertising Excellence / non-profit)
• Leo Burnett Moscow, Sber, George from 1973 (Advertising Excellence / commercial)  
• Mozga Studio, Enjoyable Ageing Charity Foundation, Disappearing Stories  (Advertising Excellence / non-profit)
• serviceplan, Miele CIS, Miele Laundry Records (Advertising Excellence / commercial)

Audio

• BBDO Moscow, PJSC MTS, From lawyers with law (Audio Medium, Radio)
• serviceplan, Miele CIS, Miele Laundry Records (Excellence in Audio, Best Audio Branding)

Branded Content

• Marvelous, Avon, I don't buy it (Branded Content for Non-profit Organisations) 
• Mozga Studio, Enjoyable Ageing Charity Foundation, Disappearing Stories  (Branded Content for Non-profit Organisations)
• Optimist Estonia, Estonian Sexual Health Association, 14 is not OK (Branded Content for Non-profit Organisations)
• RT Creative Lab, RT, #VictoryPages: Social Media History (Digital Branded Content)
• SOCIALIST, Vivienne Sabó, Vivienne Sabó is changing views (Branded Content)
• Voskhod, Russian LGBT+ Network, We Will Become Better (Branded Content for Non-profit Organisations)  

Creative Use of Media

• Havas Creative Group Russia, Novartis, Diagnostics in Fashion (Single Media) 
• Mosaic, MTS, MTS Live XR (New Media)
• Mozga Studio, Enjoyable Ageing Charity Foundation, Disappearing Stories    (Single Media)
• RT Creative Lab, RT, #VictoryPages: Social Media History (Mixed Media)
• Voskhod, Ural Opera Ballet, Beer Ballet (New Media)
• Wavemaker, Beiersdorf AG / NIVEA MEN, ULTRA SKILL donations  (New Media)   

Design 

• Amoth Studio, St. Nicolaus, The Treasure of Zbojniks (Label and Packaging,  Drinks)
• Depot branding agency, Atlas Group, Ocard (Label and Packaging, Drinks)
• Depot branding agency, Dubrovkamoloko LCC, Maslom Vverkh (Label and Packaging, Food Products)
• LINII, Wordshop, Wordshop rebranding (Communication Design, Corporate Identity)
• Pocket Rocket Agency, Itrex, Itrex. Hungry for challenges (Communication Design, Corporate Identity)
• Pocket Rocket Agency, WANNA, WANNA. Fashion ARketing (Communication Design, Corporate Identity)
• RT Creative Lab, RT, The Endless Letter: Web Experience (Communication Design, Data Visualisation)
• serviceplan, Miele CIS, Shot on a Miele Oven (Print Advertising Craft, Print Advertising Craft)
• Suprematika, Bushe, Liberte (Label and Packaging, Drinks)
• Suprematika, Cardinal&Margo, Cardinal&Margo (Communication Design, Corporate Identity)
• The Clients, Unlimint, Unlimint (CARDPAY REBRANDING) (Communication Design, Corporate identity)
• Voskhod, Uralskaya farming company, Seven Brothers (Label and Packaging, Food Products)

Film

• emg, Charitable organization Vblagodarnost, Dolphin — Eternal stream (TV / Cinema Advertising: sectors, Non-profit film)
• GREAT, "Utkonos" online, ANDTHISANDTHATNOS (TV / Cinema Advertising:  sectors, Retail & Consumer Services)
• Instinct, IKEA Russia, Food Waste Apocalypsis (TV / Cinema Advertising Craft, Best Direction)
• Instinct, IKEA Russia, Food Waste Apocalypsis (TV / Cinema Advertising:  sectors, Consumer Durables)
• Instinct, IKEA Russia, Food Waste Apocalypsis (TV / Cinema Advertising:  sectors, Corporate Social Responsibility (CSR))
• Leo Burnett Moscow, DomClick Sber, Memories (TV / Cinema Advertising Craft, Best Direction)
• Leo Burnett Moscow, DomClick Sber, Memories (TV / Cinema Advertising Craft, Best Music)
• Leo Burnett Moscow, DomClick Sber, Memories (TV / Cinema Advertising:  sectors, Retail & Consumer Services)
• Leo Burnett Moscow, Sber, George from 1973  (TV / Cinema Advertising:  sectors, Retail & Consumer Services)
• Mozga Studio, Enjoyable Ageing Charity Foundation, Disappearing Stories  (TV / Cinema Advertising Craft, Best Direction)
• Mozga Studio, Enjoyable Ageing Charity Foundation, Disappearing Stories  (TV / Cinema Advertising: sectors, Non-profit film)
• Voskhod, Russian LGBT+ Network, We Will Become Better (TV / Cinema Advertising Craft, Best Direction)
• Voskhod, Russian LGBT+ Network, We Will Become Better (TV / Cinema Advertising Craft, Best Music) 
• Voskhod, Russian LGBT+ Network, We Will Become Better (TV / Cinema Advertising Craft, Best Script)
• Voskhod, Russian LGBT+ Network, We Will Become Better (TV / Cinema Advertising:  sectors, Non-profit film)
• Voskhod, Tochka Bank, Do What Only You Can Do (TV / Cinema Advertising Craft,  Best Direction) 
• Zebra Hero, KION, Stories that surprise (TV / Cinema Advertising:  sectors, Media / Entertainment)

Interactive

• Золотые тигры России, Internal project, ZHEK-art (Interactive: Craft, Best Digital Design & Illustration)
• Articul, PSO Liza Alert, Hope to Wear (Interactive: Instruments, Non-standard Advertising for non-profit)
• DDB Russia, Kaspersky, «Cyber Spa» (Interactive: Craft, Best UX & Functionality)
• DDB Russia, Kaspersky, «Cyber Spa» (Interactive: Instruments, Websites)
• Havas Creative Group Russia, Novartis, Diagnostics in Fashion (Interactive: Instruments, Native Advertising)
• Leo Burnett Moscow, McDonald's, Truly Unskippable Preroll (Interactive: Instruments, Online Video & Viral Films)
• Mosaic, MTS, MTS 27 anniversary (Interactive: Craft, Best Animation & Motion Graphics)
• Mozga Studio, Enjoyable Ageing Charity Foundation, Disappearing Stories (Interactive: Instruments, Non-standard Advertising for non-profit)
• Mozga Studio, Enjoyable Ageing Charity Foundation, Disappearing Stories  (Interactive: Instruments, Online Video & Viral Films)
• Picturer, Gazprom Neft, The world's first press release as an NFT (Interactive: Technology, Creative Use of Technology)
• RT Creative Lab, RT, The Endless Letter: Web Experience  (Interactive: Craft, Best Digital Design & Illustration)
• RT Creative Lab, RT, The Endless Letter: Web Experience (Interactive: Craft, Best UX & Functionality)
• SOCIALIST, Vivienne Sabó, Vivienne Sabó is changing views (Interactive: Instruments, Online Video & Viral Films)
• VMLY&R Commerce, Tele2, ScateCam (Interactive: Technology, New Realities)
• Yandex Creative Studio "7.47", Yandex, Poetry All Around (Interactive: Technology, Creative Use of Data & AI)
• Yandex Creative Studio "7.47", Yandex, Poetry All Around (Interactive: Technology, Creative Use of Technology)
• Yandex Creative Studio "7.47", Yandex, Poetry All Around (Interactive: Instruments, Mobile)
• Yandex Creative Studio "7.47", Yandex, Poetry All Around (Interactive: Technology, New Realities)
• Yandex Creative Studio "7.47", Yandex, Sounds Easy (Interactive: Instruments, Game & Apps)
• Yandex Creative Studio "7.47", Yandex, Sounds Easy (Interactive: Instruments, Mobile)
• Yandex Creative Studio "7.47", Yandex, Self-Isolation Index (Interactive: Technology, Creative Use of Data & AI)
• Yandex Creative Studio "7.47", Yandex, Sounds Easy (Interactive: Technology, Creative Use of Data & AI)
• Yandex Creative Studio "7.47", Yandex, Sounds Easy (Interactive: Technology, Creative Use of Technology)
• Zebra Hero, KION, Stories that surprise (Interactive: Instruments, Online video)

Outdoor & Indoor

• VMLY&R Commerce, Tele2, ScateCam Creative (Outdoor: Sectors, Leisure)

Social & Influencer

• Adventum, Konstantin Khabensky Charitable Foundation, #Staywithme  (Social & Influencer: Sectors, SMM Non-profit)
• Friends Moscow, Levi's, OnTheInside (Influencer and Content Marketing, Partnerships)
• Friends Moscow, Levi's, OnTheInside (Social & Influencer: Sectors, Corporate Social Responsibility (CSR) / Corporate Image)
• Marvelous, Avon, I don't buy it (Influencer and Content Marketing, Partnerships)
• Mozga Studio, Enjoyable Ageing Charity Foundation, Disappearing Stories  (Influencer and Content Marketing, Social Video)
• Mozga Studio, Enjoyable Ageing Charity Foundation, Disappearing Stories  (Social & Influencer: Sectors, SMM Non-profit)
• Optimist Estonia, Estonian Sexual Health Association, 14 is not OK (Influencer and Content Marketing, Local / Single-market Campaign)
• Optimist Estonia, Estonian Sexual Health Association, 14 is not OK (Social & Influencer: Sectors, Healthcare)
• Red Pepper, Помощь и Перекрёсток, Come to help: Pomoshch and Perekrestok (Influencer and Content Marketing, Partnerships)
• Red Pepper, Помощь и Перекрёсток, Come to help: Pomoshch and Perekrestok (Influencer and Content Marketing, Reach & Impact)
• RT Creative Lab, RT, #VictoryPages: Social Media History (Social & Influencer: Sectors, Media & Entertainment)
• serviceplan, Miele CIS, Miele Laundry Records (Social & Influencer: Sectors, Consumer Durables)
• SOCIALIST, Vivienne Sabó, Vivienne Sabó is changing views (Influencer and Content Marketing, Social Video)

MEDIA 

Channels

• Atomstroykompleks, ЧÖ ural public art fest (Use of Ambient Media)
• Goose Gaming (ГУС ГЕЙМИНГ), Unilever / AXE ASAD, AXE Collision Games  (Use of Media Innovation)
• Goose Gaming (ГУС ГЕЙМИНГ), Unilever / AXE ASAD, AXE Collision Games  (Use of Social Platforms)
• OMD Media Direction, HASBRO, Double Transformation (Use of AdTechnology/MarkTechnology)
• OMD Media Direction, HASBRO, Double Transformation (Use of Digital)
• OMD Media Direction; Mindshare, Volvo, 30000 test-drives like never before  (Use of Digital)
• OMD Media Direction; Mindshare, Volvo, 30000 test-drives like never before  (Use of O2O)
• OMD Media Direction, Otkrytie; National Media Group; EVEREST,    #not_insignificant (Use of Screens)
• Rabbit & Carrot, Ferrero / Tic Tac, RefreshMusicTicTac (Use of Audio Platforms)
• Re:evolution, Vblagodarnost, Dolphin - Eternal stream (Use of Digital)
• RT Creative Lab, RT, #VictoryPages: Social Media History (Use of Social Platforms)
• Wavemaker, Beiersdorf AG / NIVEA MEN, ULTRA SKILL donations (Use of Media Innovation)
• Yandex Magic Camp, Yandex Go, Content Warning: No Seatbelts (Use of Screens)

Content 

• Mindshare; КБ-12, Kimberly Clark, Huggies; Skillbox, "First hugs" - online school for parents (Best Branded Content)
• Leo Burnett Moscow, Sber, George from 1973 (Best Influencer Campaign)
• RT Creative Lab, RT, #VictoryPages: Social Media History (Best Branded Content)
• SOCIALIST, Vivienne Sabó, Vivienne Sabó is changing views (Best Branded Content)

Excellence in media

• Havas Media, HYUNDAI, Automatic Katya (Use of Integrated Media)
• Havas Media, PYATEROCHKA, “SAFETY ZONES” PYATEROCHKA (Impact Award)
• Leo Burnett Moscow, Sber, George from 1973 (Use of Integrated Media)
• MediaCom, Multon / Dobry, Growing Kindness (Impact Award)
• Mindshare & Mail.ru Group Innovation Department, Kimberly Clark, Kotex, Kotex sisterhood  (Long-term Success)
• OMD Media Direction; Mindshare, Volvo, 30000 test-drives like never before  (Excellence in Media Insights & Strategy)
• OMD Media Direction, Otkrytie; National Media Group; EVEREST, #not_insignificant  (Impact Award)

Sectors

• Mindshare; КБ-12, Kimberly Clark, Huggies; Skillbox, "First hugs" - online school for parents (Collaboration)
• OMD Media Direction, HASBRO, Double Transformation (Consumer Durables)
• OMD Media Direction; Mindshare, Volvo, 30000 test-drives like never before  (Automotive)
• Yandex Magic Camp, Yandex Go, Content Warning: No Seatbelts (Automotive)
• OMD Media Direction, Otkrytie; National Media Group; EVEREST,    #not_insignificant  (Corporate Social Responsibility (CSR))
• Red Pepper, Помощь и Перекрёсток, Come to help: Pomoshch and Perekrestok  (Non-profit)

MARKETING

Activation

• КБ-12, Adrenaline Rush, «Yes, I need it all!» (Best Integrated Campaign)
• КБ-12, Mindshare; Kimberly Clark, Huggies; Skillbox, «First hugs» — online school for parents (Best Brand Loyalty Campaign)
• Adventum, Association of Organizations and Citizens for the Humane Treatment of Animals "Animal Welfare", #Grechkasharing (Best Non-profit Campaign)
• DPG Russia, Dodo Pizza, 10th anniversary of Dodo Pizza (Best Sales Promotion Campaign)
• emg, Charitable organization Vblagodarnost, Dolphin — Eternal stream  (Best Non-profit Campaign)
• Marvelous, Avon, I don't buy it (Best Non-profit Campaign) 
• “Red Line” (Red Communication Group), Retail chain “Perekrestok”, Reborn. Second life of plastic (Best Event Marketing Campaign (Including Sponsorship))
• Ruport, G8 Аwards, Someone is trying to transfer $10 off from your account! (Best Direct Marketing Campaign / CRM) 

Campaigns: sectors

• КБ-12, Adrenaline Rush, «Yes, I need it all!» (Food & Drink)
• КБ-12, Mindshare; Kimberly Clark, Huggies; Skillbox, «First hugs» — online school for parents (Other FMCG)
• emg, Charitable organization Vblagodarnost, Dolphin — Eternal stream  (Non-profit)
• Instinct, IKEA Russia, Food Waste Apocalypsis (Consumer Durables)
• Kolyshev C&D, SOS Children's Villages, Talking objects (Non-profit)
• Leo Burnett Moscow, Sber, George from 1973 (Retail & Consumer Services) 
• Marvelous, Avon, I don't buy it (Corporate Social Responsibility (CSR) / Corporate Image)
• Optimist Estonia, Estonian Sexual Health Association, 14 is not OK (Non-profit)
• TUTKOVBUDKOV, S7 Airlines, FlyHome (Travel)

Creative effectiveness

• КБ-12, Adrenaline Rush, «Yes, I need it all!» (Creative Effectiveness)
• BALAGAN, SberSpasibo, DROP is a limited collection of interior design items for bonuses from Russian designers for SberSpasibo (Creative Effectiveness)
• DDB Russia, Volkswagen, How Volkswagen Tiguan helped Russian drivers to fall in love with winter  (Creative Effectiveness)
• Leo Burnett Moscow, Sber, George from 1973  (Creative Effectiveness)
• Optimist Estonia, Estonian Sexual Health Association, 14 is not OK  (Creative Effectiveness)
• SOCIALIST, Vivienne Sabó, Vivienne Sabó is changing views (Creative Effectiveness)

Digital campaigns

• КБ-12, Mindshare; Kimberly Clark, Huggies; Skillbox, «First hugs» — online school for parents (Digital Strategy)
• КБ-12, Adrenaline Rush, «Yes, I need it all!» (Digital Strategy)
• emg, Charitable organization Vblagodarnost, Dolphin — Eternal stream  (Digital Campaigns)
• Optimist Estonia, Estonian Sexual Health Association, 14 is not OK  (Online Guerrilla & Innovation)
• TUTKOVBUDKOV, S7 Airlines, FlyHome (Digital Campaigns)
• Wavemaker, Beiersdorf AG / NIVEA MEN, ULTRA SKILL donations  (Online Guerrilla & Innovation)
• Wavemaker, Beiersdorf AG / NIVEA MEN, ULTRA SKILL donations (Experience Marketing)

Marketing Discipline

• BALAGAN, SberSpasibo, DROP is a limited collection of interior design items for bonuses from Russian designers for SberSpasibo (Best Use of In-store Materials and Installations) 
• emg, Charitable organization Vblagodarnost, Dolphin — Eternal stream (Best Use of Public Relations) 
• emg, Charitable organization Vblagodarnost, Dolphin — Eternal stream (Influencers)
• GREAT, Heineken, Beer can shout for your team: how "Stepan Razin" helped fans be with the team (Best Use of Branding and Design)
• Kolyshev C&D, SOS Children's Villages, Talking objects (Best Use of Event)
• Leo Burnett Moscow, Sber, George from 1973 (Best Use of Innovative Technologies)
• Leo Burnett Moscow, Sber, George from 1973 (Influencers)
• Leo Burnett Moscow, Sber, George from 1973 (Best Use of Public Relations)
• MAIL.RU Group, Kimberly Clark / Kotex, SOS Button (Best Use of Digital Tools)
• Optimist Estonia, Estonian Sexual Health Association, 14 is not OK (Best Use of Public Relations)
• “Red Line” (Red Communication Group), Retail chain “Perekrestok”, Reborn. Second life of plastic (Best Use of Event)
• Ruport, G8 Аwards, Someone is trying to transfer $10 off from your account! (Best Use of Direct Tools)
• SEVEN, Pepsico / Agusha, Agusha. Tales for a walk (Best Use of Sales Promo)
• Wavemaker, Beiersdorf AG / NIVEA MEN, ULTRA SKILL donations (Best Use of Digital Tools Including Mobile)