Red Apple 2020 объявил победителей всех конкурсных блоков

Настало время подвести итоги фестиваля и поздравить всех победителей и призеров!

CREATIVE

Гран-При

• Advertising Excellence 

Contrapunto: The Greatest Reads (Advertising Excellence/ commercial)

Золото

• Advertising Excellence 

Contrapunto: The Greatest Reads (Advertising Excellence/ commercial)

• Label and Packaging 

Depot branding agency: Milgrad (Drinks)

• Influencer and Content Marketing 

BBDO Moscow: Birds Records (Reach & Impact)

Zebra Hero: Police Cartoons (Social Video)

• Interactive: Instruments 

Contrapunto: The Greatest Reads (Online Video & Viral Films)

• Excellence in Audio 

BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Best Original Song)

BBDO Moscow: Birds Records (Best Sound Design)

• Audio Medium 

BBDO Moscow: Birds Records (Streaming / Downloadable Content)

• Digital Branded Content 

Instinct: IKEA BLANKET FORTS

• Best in Instagram

Panda Digital: Jagermeister Custom Labels

Серебро

• TV / Cinema Advertising: Sectors 

Voskhod: Moving In (Retail & Consumer Services)

• TV / Cinema Advertising Craft 

Voskhod: Moving In (Best Direction)

BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Best Music)

Contrapunto: The Greatest Reads (Best Music)

• Digital Design 

Contrapunto: The Greatest Reads (Digital and Interactive Design)

• Influencer and Content Marketing

BBDO Moscow: Birds Records (Partnerships)

Contrapunto: The Greatest Reads (Partnerships)

BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Social Video)

Contrapunto: The Greatest Reads (Social Video)

Zebra Hero: Police Cartoons (Local / Single-market Campaign)

BBDO Moscow: Birds Records (Local / Single-market Campaign)

• Social & Influencer: Sectors 

Zebra Hero: Police Cartoons (Non-profit)

• Interactive: Instruments 

Zebra Hero: Police Cartoons (Online Video & Viral Films)

• Interactive: Technology 

Contrapunto: The Greatest Reads (Creative Use of Data & AI)

• Interactive: Craft 

BBDO Moscow: Birds Records (Best Music & Sound Design)

• Excellence in Audio 

Contrapunto: The Greatest Reads (Best Original Song)

• Mixed Media 

Magic Camp креативная студия Яндекс Go: The Wrong Number

• Branded Content for Non-profit Organisations

Zebra Hero: Police Cartoons 

• Digital Branded Content 

BBDO Moscow: Birds Records 

Contrapunto: The Greatest Reads

TBWA\Media Arts Lab London: Hermitage Shot on iPhone

• Creative Use of Content 

BBDO Moscow: Birds Records

TBWA\Media Arts Lab London: Hermitage Shot on iPhone

Бронза

• TV / Cinema Advertising: Sectors 

Proximity Russia: Ad that you can feel by skin (Other FMCG)

• TV / Cinema Advertising Craft 

Zebra Hero: Police Cartoons (Best Script)

• Advertising Excellence 

BBDO Moscow: Birds Records (Advertising Excellence/ non-profit)

Communication Design 

Terminal design branding agency: Kurnaya izba (Corporate Identity)

Suprematika: Warm bread and in bed (Corporate Identity)

• Digital Design

Skillbox: The lines of fate | Линии судьбы (Digital and Interactive Design)

Art. Lebedev Studio: Website of the legendary Russian rock band Aquarium (Digital and Interactive Design)

• Label and Packaging 

Terminal design branding agency: Kurnaya izba (Food Products)

• Influencer and Content Marketing

BBDO Moscow: Snickers Crisper Fest (Local / Single-market Campaign)

Instinct: IKEA BLANKET FORTS (Local / Single-market Campaign)

• Social & Influencer: Sectors 

Contrapunto: The Greatest Reads (Retail & Consumer Services)

• Interactive: Instruments 

Contrapunto: The Greatest Reads (Websites)

getbob agency: Ad Blindness? Hacked! (Native Advertising)

BBDO Moscow: Birds Records (Non-standard Advertising for non-profit)

• Interactive: Technology 

RT: Lessons Of Auschwitz: VR Tribute By School Students (New Realities)

• Digital Branded Content 

BBDO Moscow: Snickers Crisper Fest

Serviceplan Russia, Louder, Fancy State: Miele Laundry Records

• Creative Use of Content 

BBDO Moscow: Snickers Crisper Fest

MEDIA

Золото

• Sectors

Ruport: Delivery of Fate (Retail & Consumer Services)

Ruport: Kak tebe takoe, Elon Musk? (Leisure)

• Excellence in Media

Ruport: Kak tebe takoe, Elon Musk? (Use of Media in Limited Budget)

Серебро

• Channels

OMD Media Direction: Teleport (Use of Digital)

• Content

Rabbit & Carrot: Music Video "Plachu Na Techno" on the balconies by PIK Group (Best Influencer Campaign)

• Excellence in Media

Ruport: Kak tebe takoe, Elon Musk? (Use of Media in Limited Budget)

Бронза

• Sectors

MediaCom: An innovative Osteoarthritis diagnostic tool Osteoscan by Voltaren based on AI (Healthcare)

Совместный проект двух агентств: OMD Media Direction и Leo Burnett Moscow: Trivial Pursuit Hotel (Consumer Durables)

BBDO CA: #kiremes – not dirty (Corporate Social Responsibility (CSR) / Corporate Image)

• Channels

GForce/Grey: New currency in Kazakhstan (Use of Ambient Media)

ТНТ: V.I.P. Cop - Quadcopter (Use of Ambient Media)

MediaCom: An innovative Osteoarthritis diagnostic tool Osteoscan by Voltaren based on AI (Use of AdTechnology/MarkTechnology)

• Content

Havas Village: Say what you want (Best Branded Content)

• Excellence in Media

getbob agency: Ad Blindness? Hacked! (Excellence in Media Insights & Strategy)

OMD Media Direction: The taxi you can trust (Excellence in Media Insights & Strategy)

Восход: Say It With Your Business (Adaptivity in Media Execution)

Восход: Trip In The Dark (Impact Award)

MARKETING

Гран-При

• Marketing Disciplines

Action, Filmway Production: N23. A fragrance based on real events (Best Use of Public Relations)

Золото

• Activation

BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off (Best Sales Promotion Campaign)

• Creative Effectiveness

BBDO Moscow: Birds Records (Creative Effectiveness)

Contrapunto: The Greatest Reads (Creative Effectiveness)

Instinct: IKEA Apartmenteka (Creative Effectiveness)

Серебро

• Activation

BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off (Best Trade and Retail Marketing Campaign (Including Merchandising))

BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off (Best Integrated Campaign)

Instinct: IKEA BLANKET FORTS (Best Brand Loyalty Campaign)

• Campaigns: Sectors

BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off (Food & Drink)

Action: Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires (Automotive)

TUTKOVBUDKOV: We Are Siberia (Travel)

Восход: Say It With Your Business (B2B)

• Marketing Disciplines

MediaCom: Online skin analysis tool CheckDerm by Fenistil powered by AI (Best Use of Innovative Technologies)

Re:evolution, e:mg: World without doctors (Best Use of Ambient)

TUTKOVBUDKOV: We Are Siberia (Best Use of Public Relations)

Action: N23. A fragrance based on real events (Best Use of Branding and Design)

Instinct: IKEA BLANKET FORTS (Best Use of Branding and Design)

BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off (Best Use of Sales Promo)

Action, Filmway Production: N23. A fragrance based on real events (Best Use of Direct Tools)

• Creative Effectiveness

Action, Filmway Production: N23. A fragrance based on real events (Creative Effectiveness)

Instinct: NO LONGER KIDS ROOM (Creative Effectiveness)

• Digital Campaigns

Action: Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires (Experience Marketing)

RedMe: Online game "Living by touch" (Experience Marketing)

Бронза

• Activation

e:mg: Battle in real life: switching gamers to offline games (Best Event Marketing Campaign (Including Sponsorship))

BURGER RUS: BURGER KING: Burgers. Movies. People (Best Event Marketing Campaign (Including Sponsorship))

Magic Camp креативная студия Яндекс Go: The Wrong Number (Best Direct Marketing Campaign / CRM)

Re:evolution, e:mg: World without doctors (Best Non-profit Campaign)

• Campaigns: Sectors

Serviceplan Russia/ Louder: Hamcolates / Kolbafety (Food & Drink)

BURGER RUS: BURGER KING: Burgers. Movies. People (Retail & Consumer Services)

BBDO CA: #kiremes – not dirty (Corporate Social Responsibility (CSR) / Corporate Image)

• Marketing Disciplines

MediaCom: An innovative Osteoarthritis diagnostic tool Osteoscan by Voltaren based on AI (Best Use of Innovative Technologies)

Action: Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires (Best Use of Innovative Technologies)

SOCIALIST: Vivienne Sabó: Tone de Cabaret (Best Use of Innovative Technologies)

TUTKOVBUDKOV: We Are Siberia (Best Use of Ambient)

TDI PROMOEVENT: VOKA SMARTFAKE (Best Use of Public Relations)

RedMe: Online game "Living by touch" (Best Use of Public Relations)

MediaCom: Online skin analysis tool CheckDerm by Fenistil powered by AI (Best Use of Data)

BURGER RUS: BURGER KING: Burgers. Movies. People (Best Use of Event)

BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off (Influencers)

• Creative Effectiveness

BBDO Moscow: A very different story for a very different Snickers (Creative Effectiveness)

AIDA Pioneer: Carp (Creative Effectiveness)

SOCIALIST: #PICNIKAIF (Creative Effectiveness)

• Digital Campaigns

RedMe: Online game "Living by touch" (Digital Campaigns)

Re:evolution: Hello People Agency (Digital Campaigns)

MOMO group: TOP APARTMENTS IN SOLNECHNY (Digital Strategy)

Специальные награды Red Apple 2020 были отданы: 

«СЕТЬ ГОДА»: BBDO GROUP

«РЕКЛАМОДАТЕЛЬ ГОДА»: WWF России, Яндекс.Музыка

«АГЕНТСТВО ГОДА» в сегменте CREATIVE: BBDO Moscow

«АГЕНТСТВО ГОДА» в сегменте MEDIA: Ruport

«АГЕНТСТВО ГОДА» в сегменте MARKETING: Action