29-й Международный
фестиваль рекламы
Red Apple

ПОБЕДИТЕЛИ RED APPLE 2018

18 Ноября 2018
SPECIAL AWARDS
AWARD AGENCY
NETWORK OF THE YEAR BBDO Group
AGENCY OF THE YEAR Voskhod Creative Agency
ADVERTISER OF THE YEAR IKEA

GRAND-PRIX

Category Title Subcategory Agency
Communication design Corpus IT School Identity Corporate identity Voskhod Creative Agency
Radio advertising Radio Crashes Radio advertising Voskhod Creative Agency


GOLD

Category Title Subcategory Agency
Advertising campaigns IKEA. LITERATURE Durable goods Instinct
Advertising for Good Waiting for a Good Cause Non-standard advertising (New media) Young&Rubicam Moscow
Communication design ITM: Innovative Technologies of Metalwork Corporate identity Брендинговое агентство Depot WPF
Digital advertising (interactive tools) Pre-roll drama “The Buzz” Pre-roll BOOTLEG
Label and packaging VALAAM: The luminous power Food products Брендинговое агентство Depot WPF
Social influencer & Content marketing Falcon Social Content Content Creation Агентство SLD
Social media campaigns Falcon Social Content Best Creativity on Instagram Агентство SLD
TV and cinema advertising (craft) Italian Tanks Tree Launch Event Best direction Wargaming


SILVER

Category Title Subcategory Agency
Advertising for Good #DoNotTobacco Advertising campaigns Doping Creative Advertising
Advertising for Good The Girl TV and cinema advertising Havas Moscow
Communication design The whole world within Corporate identity АБКР & Suprematika
Digital advertising (campaigns) Beyond the Capitals Integrated campaigns SLAVA, OMD Media Direction
Digital advertising (campaigns) Pre-roll drama “The Buzz” Online video campaign BOOTLEG
Digital advertising (campaigns) WHAT PETS TALK ABOUT Online video campaign BBDO Russia group
Digital advertising (interactive tools)
перенесли из TV and cinema advertising / FMCG
Mgzavrebi - Promise! Branded content Cheil Russia
Innovative advertising Rain Wi-Fi Best usage of the latest technologies Geometry Global Moscow
Outdoor advertising Honey Thank You for PlayStation 4 Media and entertainment TUTKOVBUDKOV
Outdoor advertising Rain Wi-Fi Human services Geometry Global Moscow
Promo campaigns IKEA. LITERATURE Best integrated campaign Instinct
Promo campaigns Radio Crashes Best direct marketing campaign/CRM Voskhod Creative Agency
Social influencer & Content marketing Lawson’s tablecloth challenge Content Creation Louder
Social media campaigns INSTAGRAM «REPEAT» Best Creativity on Instagram Instinct
TV and cinema advertising Delivery B2B Voskhod Creative Agency
TV and cinema advertising Inventory Media and entertainment Leo Burnett Moscow
TV and cinema advertising (craft) Letter to Santa Best script SLAVA


BRONZE

Category Title Title Agency
Advertising campaigns IKEA «LABOR / REST» Durable goods Instinct
Advertising for Good Abduction (Ala kachuu) TV and cinema advertising Media Kitchen
Advertising for Good Adopt a Pack Non-standard advertising (New media) Possible
Communication design GALAMART: Hacking the language of hard discounters Corporate identity Брендинговое агентство Depot WPF
Communication design Logo and brand ID development for the restaurant of generous Caucasian cuisine Pili-shvili Corporate identity дизайн-бюро «Дорогобогато»
Communication design Ural Opera Ballet Corporate identity Voskhod Creative Agency
Creative effectiveness Made By Diabetics Creative effectiveness Voskhod Creative Agency
Digital advertising (campaigns) "Neighbors" Online PR and brand reputation campaigns Green Penguin
Digital advertising (campaigns) Adopt a Pack Social media campaigns Possible
Digital advertising (campaigns) Beyond the Capitals Online PR and brand reputation campaigns SLAVA, OMD Media Direction
Digital advertising (campaigns) Dance-Off GIFs in Instagram Social media campaigns ТНТ-Online
Digital advertising (campaigns) Delivery man Online video campaign Zebra Hero
Digital advertising (campaigns) WHAT PETS TALK ABOUT Integrated campaigns BBDO Russia group
Digital advertising (campaigns) When you need... Online video campaign Friends Moscow
Digital advertising (interactive tools) Adopt a Pack Mobile and touch-pad campaigns and applications Possible
Digital advertising (interactive tools) Corpus IT School Identity Mobile and touch-pad campaigns and applications Voskhod Creative Agency
Digital advertising (interactive tools) Wi-Fi girl Branded content Zebra Hero
Digital advertising (interactive tools) Year in Search feat. Kasta Branded content SLAVA, OMD Media Direction
Indoor advertising CineMoms FMCG GForce/Grey
Indoor advertising Taxi in rain Human services AIDAPIONEER
Label and packaging Rozhkov Dairy Farm Food products Брендинговое агентство Depot WPF
Label and packaging The first beer with beermat label Drinks Брендинговое агентство PUNK YOU BRANDS
Promo campaigns Taxi in rain Best direct marketing campaign/CRM AIDAPIONEER
Promo campaigns WHAT PETS TALK ABOUT Best digital marketing campaign BBDO Russia group
Social & Influencer: Sectors Beyond the Capitals Media and entertainment SLAVA, OMD Media Direction
Social & Influencer: Sectors Heartbeat project FMCG Friends Moscow
Social influencer & Content marketing Heartbeat project Content Creation Friends Moscow
Social influencer & Content marketing Lawson’s tablecloth challenge Reach & Impact Louder
Social media campaigns Nikon. 100 years of Stories Best Creativity on Instagram Media Stars Digital Group
TV and cinema advertising Cat Addiction FMCG BBDO Russia group
TV and cinema advertising Choice FMCG Voskhod Creative Agency
TV and cinema advertising DRUM Durable goods Instinct
TV and cinema advertising Lively Apartments. Lovely Neighbours. Human services TUTKOVBUDKOV
TV and cinema advertising (craft) Delivery Best direction Voskhod Creative Agency
TV and cinema advertising (craft) Entrepreneured in the head Best music Voskhod Creative Agency
TV and cinema advertising (craft) Happy losing Best direction Leo Burnett Moscow
TV and cinema advertising (craft) I am the Commander Best visual effects and animation Wargaming
TV and cinema advertising (craft) Lively Apartments. Lovely Neighbours. Best direction TUTKOVBUDKOV
TV and cinema advertising (craft) Lively Apartments. Lovely Neighbours. Best script TUTKOVBUDKOV

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