ШОРТ-ЛИСТЫ RED APPLE 2018
| Category | Title | Subcategory | Agency |
|---|---|---|---|
| Advertising campaigns | IKEA. LITERATURE | Durable goods | Instinct |
| Advertising campaigns | IKEA «LABOR / REST» | Durable goods | Instinct |
| Advertising for Good | Waiting for a Good Cause | Non-standard advertising (New media) | Young&Rubicam Moscow |
| Advertising for Good | #DoNotTobacco | Advertising campaigns | Doping Creative Advertising |
| Advertising for Good | The Girl | TV and cinema advertising | Havas Moscow |
| Advertising for Good | Abduction (Ala kachuu) | TV and cinema advertising | Media Kitchen |
| Advertising for Good | Adopt a Pack | Non-standard advertising (New media) | Possible |
| Advertising for Good | Braille Art | Non-standard advertising (New media) | Possible |
| Advertising for Good | CHILDREN PROTECTING ADULTS | TV and cinema advertising | Студия Mozga |
| Communication design | ITM: Innovative Technologies of Metalwork | Corporate identity | Брендинговое агентство Depot WPF |
| Communication design | Corpus IT School Identity | Corporate identity | Voskhod Creative Agency |
| Communication design | The whole world within | Corporate identity | АБКР & Suprematika |
| Communication design | GALAMART: Hacking the language of hard discounters | Corporate identity | Брендинговое агентство Depot WPF |
| Communication design | Logo and brand ID development for the restaurant of generous Caucasian cuisine Pili-shvili | Corporate identity | дизайн-бюро «Дорогобогато» |
| Communication design | Ural Opera Ballet | Corporate identity | Voskhod Creative Agency |
| Communication design | #DoNotTobacco | Corporate identity | Doping Creative Advertising |
| Communication design | Dewar's Steam Machine | Navigation, exhibition and POS-design | Red Communication Group (RCG) |
| Communication design | IKEA employer brand: fills work with life | Corporate identity | makelove |
| Communication design | SHOW EVERYONE WHAT KIND OF BREED YOU ARE | Calendars | Брендинговое агентство Art Groove |
| Communication design | Terminalizm | Corporate identity | Terminal Design |
| Creative effectiveness | Made By Diabetics | Creative effectiveness | Voskhod Creative Agency |
| Creative effectiveness | Chekhov is Alive. Online Readings | Creative effectiveness | ARK CONNECT |
| Creative effectiveness | PuP syndrome | Creative effectiveness | BBDO Russia group |
| Digital advertising (campaigns) | Beyond the Capitals | Integrated campaigns | SLAVA, OMD Media Direction |
| Digital advertising (campaigns) | Pre-roll drama “The Buzz” | Online video campaign | BOOTLEG |
| Digital advertising (campaigns) | WHAT PETS TALK ABOUT | Online video campaign | BBDO Russia group |
| Digital advertising (campaigns) | "Neighbors" | Online PR and brand reputation campaigns | Green Penguin |
| Digital advertising (campaigns) | Adopt a Pack | Social media campaigns | Possible |
| Digital advertising (campaigns) | Beyond the Capitals | Online PR and brand reputation campaigns | SLAVA, OMD Media Direction |
| Digital advertising (campaigns) | Dance-Off GIFs in Instagram | Social media campaigns | ТНТ-Online |
| Digital advertising (campaigns) | Delivery man | Online video campaign | Zebra Hero |
| Digital advertising (campaigns) | WHAT PETS TALK ABOUT | Integrated campaigns | BBDO Russia group |
| Digital advertising (campaigns) | When you need... | Online video campaign | Friends Moscow |
| Digital advertising (campaigns) | Heartbeat project | Online video campaign | Friends Moscow |
| Digital advertising (campaigns) | IKEA «LABOR / REST» | Online PR and brand reputation campaigns | Instinct |
| Digital advertising (interactive tools) | Pre-roll drama “The Buzz” | Pre-roll | BOOTLEG |
| Digital advertising (interactive tools) | Adopt a Pack | Mobile and touch-pad campaigns and applications | Possible |
| Digital advertising (interactive tools) | Corpus IT School Identity | Mobile and touch-pad campaigns and applications | Voskhod Creative Agency |
| Digital advertising (interactive tools) | Wi-Fi girl | Branded content | Zebra Hero |
| Digital advertising (interactive tools) | Year in Search feat. Kasta | Branded content | SLAVA, OMD Media Direction |
| Digital advertising (interactive tools) | Beyond the Capitals | Branded content | SLAVA, OMD Media Direction |
| Digital advertising (interactive tools) | Happy losing | Internet video | Leo Burnett Moscow |
| Digital advertising (interactive tools) | Rose Index | Website | Leo Burnett Moscow |
| Digital advertising (interactive tools) перенесли из TV and cinema advertising / Internet video |
Mgzavrebi - Promise! | Branded content | Cheil Russia |
| Indoor advertising | CineMoms | FMCG | GForce/Grey |
| Indoor advertising | Taxi in rain | Human services | AIDAPIONEER |
| Indoor advertising | Dewar's Steam Machine | FMCG | Red Communication Group (RCG) |
| Innovative advertising | Rain Wi-Fi | Best usage of the latest technologies | Geometry Global Moscow |
| Innovative advertising | Gogol and AI | Best usage of the latest technologies | ТВ-3 |
| Label and packaging | VALAAM: The luminous power | Food products | Брендинговое агентство Depot WPF |
| Label and packaging | Rozhkov Dairy Farm | Food products | Брендинговое агентство Depot WPF |
| Label and packaging | The first beer with beermat label | Drinks | Брендинговое агентство PUNK YOU BRANDS |
| Label and packaging | Babina Leta. Potato brand from Belarus | Food products | Fabula Branding Company |
| Label and packaging | Beer Vrach | Drinks | Bruno agency |
| Label and packaging | Nostalgic mayonnaise packaging | Food products | Брендинговое агентство PUNK YOU BRANDS |
| Outdoor advertising | Honey Thank You for PlayStation 4 | Media and entertainment | TUTKOVBUDKOV |
| Outdoor advertising | Rain Wi-Fi | Human services | Geometry Global Moscow |
| Outdoor advertising | Braille Art | Media and entertainment | Possible |
| Outdoor advertising | The Constancy of Fun and Dirt | Media and entertainment | GREAT |
| Promo campaigns | IKEA. LITERATURE | Best integrated campaign | Instinct |
| Promo campaigns | Radio Crashes | Best direct marketing campaign/CRM | Voskhod Creative Agency |
| Promo campaigns | Taxi in rain | Best direct marketing campaign/CRM | AIDAPIONEER |
| Promo campaigns | WHAT PETS TALK ABOUT | Best digital marketing campaign | BBDO Russia group |
| Promo campaigns | Dewar's Steam Machine | Best trade marketing campaign (including merchandising) | Red Communication Group (RCG) |
| Radio advertising | Radio Crashes | Radio advertising | Voskhod Creative Agency |
| Radio advertising | Spoilers | Radio advertising | Havas Moscow |
| Social & Influencer: Sectors | Beyond the Capitals | Media and entertainment | SLAVA, OMD Media Direction |
| Social & Influencer: Sectors | Heartbeat project | FMCG | Friends Moscow |
| Social & Influencer: Sectors | Year in Search feat. Kasta | Media and entertainment | SLAVA, OMD Media Direction |
| Social influencer & Content marketing | Falcon Social Content | Content Creation | Агентство SLD |
| Social influencer & Content marketing | Lawson’s tablecloth challenge | Content Creation | Louder |
| Social influencer & Content marketing | Heartbeat project | Content Creation | Friends Moscow |
| Social influencer & Content marketing | Lawson’s tablecloth challenge | Reach & Impact | Louder |
| Social influencer & Content marketing | Sound in the leading role | Co-creation & User Generated Content | RUCOM |
| Social influencer & Content marketing | Year in Search feat. Kasta | Content Creation | SLAVA, OMD Media Direction |
| Social media campaigns | Falcon Social Content | Best Creativity on Instagram | Агентство SLD |
| Social media campaigns | INSTAGRAM «REPEAT» | Best Creativity on Instagram | Instinct |
| Social media campaigns | Nikon. 100 years of Stories | Best Creativity on Instagram | Media Stars Digital Group |
| Social media campaigns | #Romanovs100: 4,000 photos. 4 social networks. 1 family. | Social media campaigns (Facebook, YouTube, Telegram, etc.) | RT |
| Social media campaigns | KFC TV Shopping | Social media campaigns (Facebook, YouTube, Telegram, etc.) | RODNYA Creative PR Studio |
| Social media campaigns | The Hobbit. Hand drawn game in Instagram stories. | Best Creativity on Instagram | Пятница! |
| TV and cinema advertising | Delivery | B2B | Voskhod Creative Agency |
| TV and cinema advertising | Inventory | Media and entertainment | Leo Burnett Moscow |
| TV and cinema advertising | Cat Addiction | FMCG | BBDO Russia group |
| TV and cinema advertising | Choice | FMCG | Voskhod Creative Agency |
| TV and cinema advertising | DRUM | Durable goods | Instinct |
| TV and cinema advertising | Lively Apartments. Lovely Neighbours. | Human services | TUTKOVBUDKOV |
| TV and cinema advertising | Letter to Santa | Human services | SLAVA |
| TV and cinema advertising (craft) | Italian Tanks Tree Launch Event | Best direction | Wargaming |
| TV and cinema advertising (craft) | Letter to Santa | Best script | SLAVA |
| TV and cinema advertising (craft) | Delivery | Best direction | Voskhod Creative Agency |
| TV and cinema advertising (craft) | Entrepreneured in the head | Best music | Voskhod Creative Agency |
| TV and cinema advertising (craft) | Happy losing | Best direction | Leo Burnett Moscow |
| TV and cinema advertising (craft) | I am the Commander | Best visual effects and animation | Wargaming |
| TV and cinema advertising (craft) | Lively Apartments. Lovely Neighbours. | Best direction | TUTKOVBUDKOV |
| TV and cinema advertising (craft) | Lively Apartments. Lovely Neighbours. | Best script | TUTKOVBUDKOV |
| TV and cinema advertising (craft) | Inventory | Best direction | Leo Burnett Moscow |
| TV and cinema advertising (craft) перенесена из TV and cinema advertising / B2b |
The Catboy and New Year! | Best visual effects and animation | Светлые Истории |
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