Today, technology is an inseparable part of our lives. One in five Americans is never offline. Billions more keep their smartphones glued to their sides, 24 hours a day.
But, as both hardware and software become smarter, we will start to move beyond screens. A new paradigm will emerge, which will see our relationship with technology change forever. Virtual assistants will autonomously organise our lives, bots will run businesses and our brains will become super-charged via a connection to the cloud.
We will, both virtually and biologically, Merge together.
Rohan’s talk "Merge" explores a future in which humanity and technology become inextricably linked. Merge addresses the urgent implications for marketing and reveals exciting opportunities for brands.