This category recognises the best content newly created for the brand. The content should fit with the brand values, strategy and clearly address the marketing challenge. The content should fit with the brand values, strategy and clearly address the marketing challenge. Jury will evaluate the content creation and creative execution with additional credit given to storytelling across media channels and the fit with the chosen market, as well as the customer experience as evidenced by consumer engagement metrics

This category evaluates campaigns that demonstrate how the campaign has been successfully enhanced by presenting content, including through sponsorship and product placement

Best influencer integration within the media campaign. An influencer can be a social media blogger, celebrity, athlete, key industry figure or other famous personality. Integrations can include social media profiles, videos, viral marketing campaigns, etc.

Best brand collaboration in a media campaign resulting in the creation of new products

Best thematic media created by the brand (media portals, blogs, podcasts, video hostings, apps, etc.).

Content on for-good topics. Participants can be charity and non-profit organizations. Brands and agencies can also submit their cases to this category if they were developed in conjunction with the mentioned organizations.