ШОРТ-ЛИСТЫ

07 Декабря 2017
ШОРТ-ЛИСТЫ

OUTDOOR ADVERTISING

Title Agency Subcategory
1 SBERBANK NEIGHBORHOODS GOOD Moscow B2b
2 Made by Ocean Hungry Boys FMCG
3 RIBBONIZATION BBDO FMCG
4 Car Curling РА Восход Human services
5 THE SIZE DOESN'T MATTER RODNYA & Ailove Human services

INDOOR ADVERTISING

Title Subcategory Award
1 The Untouchables Publicis Russia Human services

PRINT ADVERTISING

Title Agency Subcategory
1 COLGATE SELFIES Young&Rubicam Moscow FMCG
2 Made by Ocean Hungry Boys FMCG

PRINT ADVERTISING (CRAFT)

Title Agency Subcategory
1 Made by Ocean Hungry Boys Print advertising (craft)

COMMUNICATION DESIGN

Title Agency Subcategory
1 Alibi РА Восход Print design
2 LEVSHA DESIGNER DIARY AND SKETCHBOOK Lesha Limonov Corporate identity
3 Riforma Suprematika Corporate identity
4 Estonia100 Identity Corporate identity
5 Gruzin.by identity Pocket Rocket Corporate identity
6 Don't Reach The Bottom Young&Rubicam Moscow Navigation, exhibition and POS-design
7 Illustrations of Russian cities for the new headquarters of MegaFon Креативное агентство CreativePeople Navigation, exhibition and POS-design
8 Beat Film Festival BBDO Print design
9 Anniversary of the city of Moscow 870 МАЙЕВТИКА Corporate identity
10 Food of Imagination SOLL Corporate identity
11 Moscow Seasons Festival Stellar Corporate identity
12 Time to Visit Russia Студия DEZA Corporate identity

LABEL AND PACKAGING

Title Agency Subcategory
1 «Clear, symbolically» :OTVETDESIGN Beauty and health, medicals
2 «Uncommon bird» :OTVETDESIGN Food products
3 Alibi РА Восход Drinks
4 Food of Imagination SOLL Food products

DM-MATERIALS AND SOUVENIRS

Title Agency Subcategory
1 MASTERPIECES NEVER SLEEP! Lesha Limonov DM-materials and souvenirs
2 RIBBONIZATION BBDO DM-materials and souvenirs

DIGITAL ADVERTISING (CAMPAIGNS)

Title Agency Subcategory
1 Made By Diabetics РА Восход Online PR and brand reputation campaigns
2 1st Grrrade BBDO Integrated campaigns
3 Master & Margarita. I was there SLAVA Integrated campaigns
4 Raccoon the Dishwasher GForce/Grey Online video campaign
5 Nike K11 — Digital Korobkas Gocream Digital Out-of-home
6 LikeShow РА Восход Social media campaigns
7 Raccoon the Dishwasher GForce/Grey Online PR and brand reputation campaigns
8 1 MB Campaign Marvelous Integrated campaigns
9 SBERBANK NEIGHBORHOODS GOOD Moscow Integrated campaigns
10 Samsung YouTube TV JAMI & Zebra Hero Online video campaign
11 The Untouchables Publicis Russia Digital Out-of-home
12 1st Grrrade BBDO Online PR and brand reputation campaigns
13 Hero Flight Marvelous Social media campaigns - замена на Online PR and brand reputation campaigns
14 Samsung YouTube TV JAMI & Zebra Hero Social media campaigns
15 Twitch Goal Celebrator Red Keds Social media campaigns
16 Reward those who seek no rewards SLAVA Online video campaign
17 “WHAT THE FAIL AWARDS” BBDO Online video campaign

DIGITAL ADVERTISING (INTERACTIVE TOOLS)

Title Agency Subcategory
1 #mozhnovse Hungry Boys Branded content
2 1st Grrrade BBDO Branded content
3 Short film. Chronicles of Paranoiac. Cast Adrift. Zebra Hero Branded content
4 Predictions by Simpsons Havas Moscow Display advertising
5 SBERBANK NEIGHBORHOODS GOOD Moscow Display advertising
6 RUNTOSCROLL Friends Moscow Gaming solutions
7 1 MB Campaign Marvelous Mobile and touch-pad campaigns and applications
8 Twitch Goal Celebrator Red Keds Online video partnership
9 Earth 2050 Hungry Boys Website
10 LikeShow РА Восход Mobile and touch-pad campaigns and applications
11 Earth 2050 Hungry Boys Branded content
12 “WHAT THE FAIL AWARDS” BBDO Branded content
13 1 MB Campaign Marvelous Website
14 Made By Diabetics РА Восход Internet video
15 Samsung YouTube TV JAMI & Zebra Hero Pre-roll
16 Samsung YouTube TV JAMI & Zebra Hero Branded content
17 RUNTOSCROLL Friends Moscow Website
18 Vulnerability index Future Action Gaming solutions - замена на Website
19 Guilty Clothes Marvelous Internet video
20 Short film. Chronicles of Paranoiac. Cast Adrift. Zebra Hero Internet video
21 RUNTOSCROLL Friends Moscow Mobile and touch-pad campaigns and applications

DIGITAL ADVERTISING (CRAFT)

Title Agency Subcategory
1 LikeShow РА Восход Best specialized digital content

CREATIVE EFFECTIVENESS

Title Agency Subcategory
1 Rain vs. Lie РА Восход Creative effectiveness
2 Read To Me Young&Rubicam Moscow Creative effectiveness
3 Crabziness РА Восход Creative effectiveness
4 Upside down - Inside out TUTKOVBUDKOV Creative effectiveness
5 Little Big Show Publicis Russia Creative effectiveness

MEDIA PROJECTS

Title Agency Subcategory
1 Twitch Goal Celebrator Red Keds Best usage of non-standard advertising (New media)
2 SBERBANK NEIGHBORHOODS РА Восход Best usage of the mixed media
3 LikeShow РА Восход Best usage of non-standard advertising (New media)
4 IT'S NOT A COUB MORE Best usage of the mixed media - замена на Best usage of single mediachannel
5 The call that everyone wants to get BBDO Best usage of single mediachannel
6 RIBBONIZATION BBDO Best usage of non-standard advertising (New media)
7 The Untouchables Publicis Russia Best usage of non-standard advertising (New media)

DATA USAGE

Title Agency Subcategory
1 1 MB Campaign Marvelous Data driven targeting