Categories and Requirements

Creative Use of Media

Cases will need to demonstrate the creative implementation of ideas through the use of media

Subcategories:

Campaigns that aired or ran using a single media channel

Campaigns that used multiple channels of communication with the target audience, united by one common concept and idea

Сampaigns that used digital channels with interactive involvement of consumers into content creation and distribution

Technical requirements:


Entries eligible to participate in the Festival are entries created and implemented between January 1, 2019 and November 4, 2020 except for the entries that participated in Red Apple Festival in 2019. 


Entry deadline – November 4, 2020.


Mandatory requirement: all materials should be in English or contain English subtitles. 


Entry submission format:


1. Case study film: 
- YouTube/Vimeo link for video, resolution at least 720p (1080p is preferred)
- duration no longer 3 min 
or


Presentation board: 
- Image with key visuals of the project and its description, .jpg, .png file with at least 1772 pixels width
- resolution at least 150 DPI
or


 PDF presentation: 
- no more than 20 slides
- resolution at least 150 DPI
- aspect ratio 16:9 (preferred) 
 
​2. the description of creative idea in English
 
ATTENTION! You can not show the logo or name of the agency in your work. Works that violate this rule will not be allowed to take part in a contest.


The project submitted by participants will be shown on the screen during the work of the jury and at the awards ceremony. There is also a possibility of using these materials in the catalog, on the website of the festival, as well as in the informational materials of media about the Festival.

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