Federico has been in the Communication business for more than 15 years and worked for some of the big networks (McCann-Erickson, Young & Rubicam, BBDO). He got recognition on festivals such as Cannes Lions, Epica, D&AD, LIA, CLIO, Eurobest, Art Directors Club among others.
After more than a decade in Italy, Federico moved to Russia and became Executive Creative Director at Young & Rubicam Moscow. Under his leadership, the agency won its first Cannes lion in 2013 (with a total of 10 Lions in five years) and became the most celebrated agency in Russia (agency N.1 in the AKAR 2015 rating).
After five years in Russia he moved to Manila in BBDO Guerrero, where he’s currently running the office as Executive Creative Director. He’s also a photographer (his work has been featured in 3 personal photographic exhibitions) and a Design and Art Direction Professor (Italy: taught at IED University and at Milan Catholic University for a Communication Master Degree Program; Russia: British School of Design in Moscow).
Federico built a fruitful business relationship with an array of clients. While in Milan he focused on Algida, Coca-Cola, Mulino Bianco, Gazzetta dell Sport, Sammontana, Sauber, Sony Ericsson, Vodafone and L’Oreal. In Russia he’s been worked with NAR mobile, Land Rover, Colgate-Palmolive, Danone and Onlime. In Manila — Pepsi, Johnson & Johnson, Snickers, M&M's, Pedigree.
In the last 5 years Federico specialized in creating and supervising integrated campaigns for national and international clients.