Alexandra Novokhatskaya

Creative director 7.47 Yandex, Russia

Alexandra worked for a long time in international agencies (BBDO, Ogilvy), but then she moved to the client side, to Yandex, and created the in-house studio “7.47”. Together with the team, she was able to prove, that on the client side they can create creative solutions at the international level, win festivals with them and get into the top rating of RACAAlexandra Novokhatskaya and the international rating of independent agencies year after year. Alexandra is also the author and host of BBE's Bold Creative workshop