Jury 2023

Igor Efimov

Strategic Planning Director emg, Russia

Igor is an expert in advertising and marketing, a multiple prize winner and jury member of various festivals.

MBA in Marketing Management 2000-2005 TNS Gallup, 2005-2011 JWT, 2011-2018 BBDO, 2018-2023 emg group.

Clients / Experience:

 - FMCG: Unilever (Knorr, SunSilk, Timotei, Brooke Bond), Nestle (Kit Kat, Bon Pari, Nestle chocolate, Nuts), Kimberly-Clark (Kleenex), JDE (Jacobs Monarch, L'OR), Cadbury (Dirol, Halls), Pepsi (Me), Heinz (Mistress's Dream), Gallo, Mondelez (Oreo, Alpen Gold, Milka, Barney, Jubilee), Coca-Cola, Danone;

 - auto: Mazda, Mobil 1, gas station "Gazpromneft";

 - digital services: It’s me, Profi, Bitlish;

 - electronics and home appliances: Midea, Braun, Nokia, HP, Huawei, Honor;

 - pharma: Pfizer (Viagra), Johnson & Johnson's (Visine, Tyzine, Listerine, Ben-Gay, Hexoral, Microlax), Bayer (Theraflex, Bepanthen, Berocca, Supradyn, Elevit, Relief, Rennie, Iberogast, Afrin, Nazol, Alka-Seltzer , Aspirin-C, AntiFlu), Takeda (Vitrum, Calcium-D3 Nycomed), Abbott (Similac), Teva (Influnet, Anvimax);

 - dark market / alcohol: Baltika (Tuborg, Zatecky Gus, Nevskoe, Arsenalnoe, Cooler), SabMiller (Holsten, Zolotaya Bochka), Bacardi (Martini, Bacardi), The Edrington Group (Famous Grouse), Diageo (Johnnie Walker);

 - retail: Eldorado, Moscow Jewelry Factory, IKEA, MEGA, Alrosa;

 - financial services: HSBC, Alfa-Capital;

 - charitable foundations: Deti Nashy, Life Line;

 - toys: Hasbro (Nerf, Transformers);

 - restaurants and cafes: McDonalds.

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