1 декабря 2009 года началась регистрация делегатов 42-го Всемирного конгресса IAA на сайте  www.iaamoscow2010.ru

Мероприятия конгресса будут проведены в Москве с 11 по 14 мая 2010 года при поддержке Правительств России и Москвы, а также Международной Рекламной Ассоциации.  Сопредседателями Оргкомитета конгресса являются Мэр Москвы Ю.М.Лужков и руководитель Федеральной антимонопольной службы России И.Ю.Артемьев.

42-й Всемирный конгресс IAA пройдет на фоне глобальных изменений мирового рекламного рынка. Обсудить текущие вопросы в Москве соберутся ведущие представители рынка. Свое участие в Конгрессе уже подтвердили: С.Баллмер – глава Microsoft, С. Брин – создатель Google, М.Соррелл – глава WPP, М.Леви – глава Publicis Groupe, С. Клифт – глава Unilever, М.Кент – глава Coca-Cola и другие руководители крупнейших медийных и коммуникационных холдингов. Всего же организаторы ожидают прибытия в Москву более двух тысяч участников и делегатов из 70 стран мира.

В рамках Конгресса в Москве запланированы тематические заседания, дискуссии, презентации, выставки, конференции, основным местом проведения которых выбран Государственный Кремлевский дворец. В программу будет также включена и неформальная часть: коктейль по случаю открытия в бальном зале отеля Ритц Карлтон, специальное представление в новом здании Большого театра, насыщенная туристическая программа для гостей российской столицы.

  14 мая 2010 года организаторами запланировано проведение «Образовательного дня» для студентов и аспирантов профильных ВУЗов. Вице-президент IAA по направлению «Молодые профессионалы» Паскаль Стауб, топ-менеджеры рекламно-коммуникационных и медийных холдингов, руководители профильных ассоциаций, поделятся с молодыми людьми своими идеями о перспективах развития мировой индустрии коммуникаций.  

Подробную программу мероприятий, а также условия регистрации и сотрудничества теперь можно найти на сайте конгресса www.iaamoscow2010.ru.

Дополнительную информацию можно получить в Исполнительной дирекции конгресса

телефон: +7 (495) 783 7459

                +7 (495) 726 9448

электронная почта:

по общим вопросам: mail@iaamoscow2010.ru,

по вопросам информационного обеспечения: PR@iaamoscow2010.ru,

In the network of the Moscow International Advertising Festival there will be held a presentation of the evaluation of the advertising efficiency of  light-emitting diode screens.

The system of the audience evaluation is based on traffic measurements, stream of people and transport and other various factors of the screen vision. This system permits to find the size of the potential audience, that is number of people, who may see a particular commercial spot during a day.

“The selling process has become safer as it is based on the diffusion efficiency and expense optimization – comments the 3stars general director, Svetlana Kudryavtseva.

Selling through GRP is an  innovative model of advertising campaign carried out on light-emitting diode screens. According to OVAB, the main media metrical characteristic of the digital advertizing medium should be Average Unit Audience. This indicator is determined by “the number and type of people who can see a commercial spot within the time equal to the time of a typical advertising block.”

You may get additional information about this new system and technology, as well as ask your questions and express your opinion about light-emitting diode screens on the 25^th of September at 4 p.m. in the press hall of the International Commerce Center.

Production Paradise, the international online resource for the photo, film and creative industry, will be making a presentation at the Moscow International Advertising Festival Red Apple. September 25, 2009.

This resource is used by the world's visual media professionals and is a helpful tool for daily working life for them.

Production Paradise presents and promotes the visual media world's finest companies and creative professionals working in top international cities.

The directory covers every aspect of the visual media industry, including film, production services, photography, creativity, talent management, location scouting and rental, equipment hire and others in such cities such as: London, Paris, Barcelona, New York, Milan, Moscow, Amsterdam, Istanbul, Berlin, Brussels, Buenos Aires, Cape Town, Chicago, Hong Kong, Prague, Sydney, Warsaw, Munich and many others.

Showcase and Spotlight, Production Paradise’s unique online magazines, deliver the latest visual media news to their subscribers.

In their presentation Production Paradise will give more information about their company, showcase the widespread opportunities offered by using their international online resource for visual media, and explain more about its benefits and further development.

http://www.productionparadise.com/photo-subscribe.html

There will be a show lecture here, beginning at 17:30, by the CEO of R&I Group, Uni Davidoff, “President of Spider’s Web: the greatest advertising campaign in the history of humanity".

IN THE PROGRAM:

+ A BOMB CALLED OPRAH AGAINST PR DINOSAURS OF THE PAST

+ "SELECTED CRAP" STRATEGY, DESTROYED WITH CON-MAN GAMES  

+ A PROFESSIONAL ROGUE FOR HARD-HITTING PRESENTATIONS

+ THE ANSWER OF SPOTTY EXPERTS TO JACK THE LONG-DISTANCE LORRY DRIVER’S DIRTY BAD LANGUAGE

+ SPECIALLY-TRAINED SHORTS FOR CHOICE CHICKEN LEGS

+ A COMPLETE GAS, WHICH HAS ATTRACTED A GLORIOUS VICTORY FOR PEOPLE WHO DON’T CARE

Instead of a classical marketing presentation, there is a hard beat-box and some African tom-toms. Instead of clichés and charts, there’s a Broadway fairy-tale musical about Obama the ugly duckling.

So yet how has a black bureaucrat from Illinois been able to transform himself into the Great Hero of the Galaxy just after а six months?! Yes, this was a miracle. A miracle created by the advertising technologies of the future.

If you make an in-depth analysis of Obama’s pre-election campaign, you won’t find complex strategic plans - just powerful emotions, fanatic passion, ruthless humour and a fierce desire to win.  

This is why you will not get ready-made prescriptions, calculations and decisions on “how to become a super brand” in Uni Davidoff’s show lecture. But you have to FEEL IT!

Indeed, Russia has passion, desire and energy. Yes, we can! We can create our own Greatest promotional advertising campaign in the history of humanity.

YES WE CAN!

Grand Jury is faced with not an easy task- estimate all the 12 contests:  TV and cinema advertising, Print and the outdoor advertising, Radio advertising, Graphic design, Label and packing, the Internet communications , Media projects, Promo  campaign, the Advertising campaigns, Ambient Media, Advertising souvenirs, Young Creators.

According to Elena Narishkina, General Director of Moscow International Festival of Advertising and Marketing: «This hard work will help members of the Grand Jury to make a full appreciation of competitive program, to understand and estimate the general level of works, and accordingly assign correctly prizes and awards».

The Grand Jury:

1.Chairman of the Grand Jury - Sean Cummins - CEO  and ESD  CumminsNitro

2.Richard Bonner-Davies - Executive Vice President for Creative and Marketing Services Lowe  Adventa

3. Mozhaev Alexander - President of Euro RSCG Znamenka Marketing Communications Agency

4. Ella Stewart - Chairman of the Board, Chief Executive Officer of BBDO Russia Group

5. Stuart Robinson -  Creative Director Saatchi&Saatchi   

6. Egor Aritakesyan - Creative and art-director of Articul Media

7. Natalia Musina- Creative Director advertising agency Movie

8. Tatiana Beliaeva – Marketing Communications Director “Media Plus”

9. Ivan Suvorov (Abramov) - Program Director / Editor in Chief Radio Maximum

10. Alexey Andreyev - The President of branding agency Depot WPF and Co-president of Association of Russian Branding Companies

 11.Oleg Beriev - CEO  Mildberry

12. Jonathan Kenyon – Creative Director Vault49 LLC

13. Yurko Gutsulyak -  General Director Yurko Gutsulyak Graphic design studio

14.Uniy Davidov  -  General Director  R & I Group

15. Irina Pothast – Executive Director of the Ark Scholz & Friends Group Operations, InBrief agency Top Manager

16. Andrey Milekhin - President of the Research Holding Romir

 17. Nick Barron CEO - of MediaCom Russia

18. Victoria Alemanova - The Head of Department of Corporate Marketing Communications VimpelCom (brand Beeline)

19.Mr. Kim Hung-Ki -  president of KBCA(Korea Business Communicators Association)

20. George Strakhov - Client Service Director Tribal DDB Moscow

21. Alexander Shevelevich  -  Creative Director advertising agency  «Kryn»

22. Tugrul Agirbas  -  General Director Efes Russia

23. Daria Malchevskaya - Marketing Director  MARS LLC

24.Vladimir Makarov - the chairman of the committee for advertizing, information and Moscow city decoration.

25. Aleksey Vyasovtcev, general director advertising-souvenir company “Alter Ago Promotion”, chairman of exhibition committee RAPPS

The Organizing Committee of Moscow International Festival of Advertising and Marketing is ready to accept your entries for the following contests: television and cinema advertising,  print and outdoor advertising, radio advertising, graphic design,  label and packaging,  Internet communications,  media projects, promo campaigns, nonstandard mediums,   advertising souvenirs, young creators.

The closing date for entries is 10 September 2009. Entries received after this date will not be accepted.

The Festival and exhibition of the Newest creative decisions will pass in Moscow, in World Trade Centre on Red Presnya from 23^rd  to  25^th of September 2009.

You can find all additional information about Moscow International Festival of Advertising and Marketing RED APPLE on our official Web site: WWW.FESTIVAL.RU 

The Packaged Food, Retailing and Packaging industries are core to Euromonitor's research. With dedicated teams of analysts monitoring these markets on a daily basis around the globe, Euromonitor's market reports provide a complete strategic picture on the Alcoholic drinks, Soft drinks, Dairy Products, Retailing, Packaging, Ingredients, Health and Wellness markets and many others in 80 countries worldwide, as well as at regional and global level. Each report provides a strategic picture of the performance of the packaged food market, including analysis of growth sectors, market drivers and leading companies. Euromonitor International publishes more than 6000 market reports and business reference books each year.

Euromonitor International’s research methodology is particularly important. Each Euromonitor industry report is based on a core set of research techniques, including national-level desk research (company research and analysis, store checking, trade interviewing with national players and market analysis), as well as international-level desk research (multinational company research and analysis, trade interviewing with national players and market analysis). By using standardised definitions in all researched countries, we can guarantee that our data is cross-country comparable.

Organisations that rely on the Euromonitor International’s business intelligence to aid research and strategic planning include world’s leading consumer-facing manufacturers and retailers, raw material suppliers, ingredient manufacturers, distributors and packagers, investment banks and strategic consultancy firms, marketing consultancies and the advertising industry, public, national and government libraries, universities and business schools. The loyalty of our client base is a testament to the quality of information we provide.