35th MOSCOW
INTERNATIONAL
ADVERTISING FESTIVAL

It was an honor and a great experience to be involved in the Red Apple Festival as an International Jury member. In terms of the submission entries that I had to judge, it was a valuable experience and a great learning opportunity to review all the submissions. I also had the chance to discover new platforms, or ones that are not widely used here but are very popular in the Russian market.

Red Apple is one of the key festivals, as it provides an opportunity to view the work not only through the eyes of colleagues from other agencies, with whom you regularly interact at events, but also through the eyes of an international jury. This assessment helps to go beyond the usual local context and understand how competitive and interesting the ideas are not only for Russian consumers. In addition, the festival has long been an important reference point for understanding the direction in which the industry is developing.

It was very enriching to get to know the ideas of the young talents and to be able to debate with colleagues from all over the world. Once again, we realized that creativity and design are capable of bridging distances, overcoming frontiers and proving that we are closer than we think. I had a great time!

Having served as a juror at numerous international festivals, I was particularly impressed by Red Apple. The quality of the submitted work, the strong collaboration between teams, and the professionalism of an international jury made the festival a valuable platform for both creative excellence and industry dialogue. I am confident Red Apple will serve as a key benchmark for the industry in 2026.

Red Apple Festival offers a unique space to experience creativity from different cultures and markets. Serving as a jury member was both challenging and rewarding, thanks to the high level of work and open, thoughtful dialogue. The festival creates real connections between people, ideas, and creative values. I truly appreciated the experience and the opportunity to contribute.

The Red Apple Advertising Festival has cemented its place as a global stage for advertising, media, and marketing excellence.
Red Apple stands visibly as a new benchmark; a premier showcase and celebration of industry excellence, where strategic insights converged with creative brilliance.
The best work was world-class; the curated programs flawlessly executed; and the high-octane energy throughout the 3-day event was nothing short of electrifying.
Hats off to the all winners. Your metals shine bright, illuminating the future of the industry.

Beyond all the creativity celebrated at Red Apple, what truly stands out is the human dimension. Something that is often missing in many other festivals of the same kind. At Red Apple, you genuinely feel that it’s your event, your responsibility, and that its success also depends on you. This focus on people is probably what our advertising and marketing industry lacks the most today, and Red Apple manages to bring it back at the very heart of the experience

Red Apple proves that creativity only matters when it delivers real impact. What impressed me most was how the Russian market combines bold ideas with strategic clarity and tangible results. This is creativity beyond awards, designed to compete globally. To me Red Apple has become a platform where ideas are tested against reality, not applause.

I'm glad that despite its age, Red Apple continues to be perhaps the most important creative festival in the country, and last year was no exception. As usual, the jury was as international and renowned as possible, and the ceremony was even more grand and spectacular than usual, making it a pleasure to be a part of it three times as I walked away with the gold.

Red Apple — ключевой на российском рекламном рынке фестиваль, с большой историей, опытом и глубокой международной экспертизой, который долгие годы поддерживает высокую планку качества, и при этом постоянно эволюционирует. Сначала он был лучшим креативным продуктом, но со временем было принято во внимание развитие рынка медийных и маркетинговых агентств, а также их желание делиться лучшими практиками, таким образом  сформировалось удобное поле для обмена опытом и демонстрации мастерства. Каждый сезон фестиваль старается делать что-то новое, как с точки зрения конкурса, так и мероприятий, проходящих в дополнение — и это действительно большой праздник для профессионального сообщества.

Red Apple Festival provided an exceptional platform for celebrating creativity and fostering collaboration. It set a high standard for industry events, and I look forward to seeing how it evolves further in the future.

Done, it was a great experience meeting with the other jury members and go through the cases, discussing the work and see different perspectives, thank you International Advertising Festival Red Apple for the opportunity, and all the good luck.

Red Apple is a grand finale to the festival season (did you catch the awards ceremony? :), a celebration for the industry, and, importantly, a recognition by an international jury. The festival has enjoyed a strong reputation within the community for many years, which makes winning all the more rewarding!

The Red Apple Festival has always set the bar high for creativity and scale, boldness, and originality. In 2025, Red Apple awarded our team silver and bronze for projects that the industry now looks to as benchmarks.

The ceremony is imbued with a spirit of challenge and self-transcendence: here, everyone pushes the boundaries, refuses to settle for less, and hones their unique vision. In 2026, our goal is to grow even stronger and take home an obscene number of red and gold apples!

For the past three decades, Red Apple has been and remains the premier advertising festival, whose greatest value lies in offering an outside perspective on Russian creativity—always provided by an international jury—which often yields results that differ significantly from those of local festivals. And, of course, the highest scores.

Red Apple is one of the industry’s most prominent and high-profile competitions. The festival’s winning entries receive recognition from an international jury and become industry benchmarks. This is made possible by the high standards applied to the selection of the expert panel and the evaluation of entries, which ensure an objective and high-quality selection of the best projects. An important factor in this is the continuous improvement of the application structure, designed to ensure that entries align with categories and nominations and help participants fully showcase their projects.

For our team, the Red Apple Festival is a major and exciting event that we look forward to every year. We submit our work, eagerly await the shortlists, and celebrate the awards we win after fierce competition. It’s important to us that Red Apple has an international jury and that entries are reviewed by experts from Germany, Brazil, China, and Japan; this provides a fresh perspective on the creative market and highlights new trends. The festival’s organization is always top-notch—vibrant, grand, and stylish! And it’s always filled with positive emotions and new connections. We’re eagerly looking forward to the new season.

This year's festival was judged by a jury from 30 countries, so it is 30 times more pleasant to be recognised by experts not only from Russia, but also from abroad. We took part in four nominations in 3 categories (Marketing, Creative, Media) and were shortlisted in all of them.

This day ended in triumph for our media group!

Once again the Red Apple jury highly rated the cases of our agencies and the expertise of our teams!

As an advertiser who believes creativity is universal, I feel that the Red Apple Festival and similar competitions will advance the industry in meaningful ways. I truly enjoyed being part of a jury that came together to identify and reward excellence.

Red Apple is undoubtedly a very interesting festival that allowed me to discover how communication is understood in Eastern Europe. I was greatly impressed by the level of audiovisual production as well as the digital craftsmanship evident in many of the ideas I had the opportunity to judge. In terms of messages, I found it particularly interesting and inspiring to see a lot of work aimed at promoting culture, education, and domestic tourism. This is something that many countries should strive to promote in a similar way.

The organization was great, the warm welcome that I received being a foreigner, also the opening party was so cool. I found that Russian advertising is evolving in a dynamic way after fb/google left. It's great to see brands and agencies are adapting and evolving.

Yes definitely I would love to come again.

I was very proud with what we´ve achieved as a team and I can say without any doubt that each piece of work, that we’ve awarded, was a true well deserved winner

To be honest, it is a completely different jury experience for unfamiliar Russian culture and regional nuances. Having said that, I had excellent discussions with my fellow jury members in order to choose the best creative pieces from Russia for the 32nd Red Apple International Advertising Festival. Thank you very much, Red Apple!

The president of jury was not only me, but us. We handpicked some great social responsible campaigns about freedom of the press and human rights. Once again I realized and trusted that we need to speak up louder and clearer for social responsible campaigns.

What Red Apple is doing for Russian industry is super important and it was great to see so much engagement from the industry

Red Apple was our first international success, and over the years the fest has remained an absolute joy to attend and participate in. Today, we are excited to send a jury member to judge the outstanding works in the Marketing category.